Thu, 27 Oct 2016 13:10:09 GMT
Tesco has created a social campaign to help families ‘spookify’ their Halloweens by providing everything they could possibly need for a memorable Halloween - including costumes, decorations and every treat and trick in the book.
Brits put more and more effort into Halloween every year. In fact, it’s now the third biggest retail event of the year. But, with more impressive celebrations each year, comes greater pressure on people to constantly ‘up their Halloween game’.
The Tesco ‘Spooky Delivery Van’ builds on Tesco’s reputation as a helpful one-stop shop for Halloween, surprising unsuspecting customers outside their own homes with a ‘Spooktacular’ van full of Halloween frights and delights. The hero film is accompanied by lots of other little helps including a Facebook 360’ video, in-store activations and digital out of home and display advertising.
The new campaign follows on from the success of the ‘Spookermarket’ campaign last year, which used hidden cameras capture the reactions of unsuspecting customers as they encountered a series of spooky situations in a supermarket.
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Post Production Company: The Mill
Photographer: Joanna Paterson
Account Management: Jemma Marriott
Creative Agency: BBH London
Print Producer: Adam Overton, Aileen Grebovic
Producer: Charlie Orr, Charlie Balmer
Strategist: Charlotte Marks
Strategy Director: Lilli English
Creatives: Kate Murphy, Daniil Liakh, Joshua Croston
Director: Tom Clarkson
DOP: Paul Kirsop
Executive Producer: Dan Keefe
Producer: Anthony Taylor, (Post) Thomas Godsill
Production Company: Black Sheep Studios
Sound Design: Unit
Editor: Chris Coupeland @ Black Sheep Studios
Categories: Retail and Restaurants , SupermarketsBBH London, Thu, 27 Oct 2016 13:10:09 GMT