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Tesco & BBH London Present a Spooktacular Halloween

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Halloween-themed delivery vans surprise families

Tesco & BBH London Present a Spooktacular Halloween

Tesco has created a social campaign to help families ‘spookify’ their Halloweens by providing everything they could possibly need for a memorable Halloween - including costumes, decorations and every treat and trick in the book. 

Brits put more and more effort into Halloween every year. In fact, it’s now the third biggest retail event of the year. But, with more impressive celebrations each year, comes greater pressure on people to constantly ‘up their Halloween game’.

The Tesco ‘Spooky Delivery Van’ builds on Tesco’s reputation as a helpful one-stop shop for Halloween, surprising unsuspecting customers outside their own homes with a ‘Spooktacular’ van full of Halloween frights and delights. The hero film is accompanied by lots of other little helps including a Facebook 360’ video, in-store activations and digital out of home and display advertising. 

The new campaign follows on from the success of the ‘Spookermarket’ campaign last year, which used hidden cameras capture the reactions of unsuspecting customers as they encountered a series of spooky situations in a supermarket. 


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Post Production / VFX

Post Production Company: The Mill

Print / OOH

Photographer: Joanna Paterson

Creative Agency

Account Management: Jemma Marriott

Creative Agency: BBH London

Print Producer: Adam Overton, Aileen Grebovic

Producer: Charlie Orr, Charlie Balmer

Strategist: Charlotte Marks

Strategy Director: Lilli English

Creatives: Kate Murphy, Daniil Liakh, Joshua Croston

Production Company

Director: Tom Clarkson

DOP: Paul Kirsop

Executive Producer: Dan Keefe

Producer: Anthony Taylor, (Post) Thomas Godsill

Production Company: Black Sheep Studios

Music

Sound Design: Unit

Offline

Editor: Chris Coupeland @ Black Sheep Studios

Categories: Retail and Restaurants , Supermarkets

BBH London, Thu, 27 Oct 2016 13:10:09 GMT