Thu, 27 Jul 2017 16:33:51 GMT
NY-based advertising agency, Terri & Sandy, has been honoured as the 2017 Small Agency of the Year by Ad Age, marking the first time a women-owned and operated agency has received the top honour from the awards, which celebrate creativity, culture and innovation across the best shops in the business with fewer than 150 employees. In addition to the Gold, Terri & Sandy also took home Pro Bono Campaign of the Year for its provocative testicular cancer awareness campaign, 'Pay With Your Balls', created in partnership with Barba Men’s Grooming Boutique.
Founded in 2010 by former Madison Avenue creative directing duo, Terri Meyer and Sandy Greenberg, and now 43 employees strong with clients including Gerber, The Walt Disney Company, Wyndham Hotels, Avon, Hain Celestial, Phonak and Just Born Quality Confections, Terri & Sandy was called out by Ad Age for its culture, growth and impactful creative work over the past year. Some recent campaign successes include Avon’s “This is Boss Life”, which shook up the brand’s image and caught the eye of millennials by encouraging women to be fiercely independent, and be their own bosses. Another movement sparked by Terri & Sandy this year, and still going, focuses on transgender awareness and was coined 'Strands for Trans' The campaign, created in partnership with Barba men’s salon in NYC, calls on salons and barbershops across the country to end transgender discrimination, and serve all equally.
“Seven years ago we were just two entrepreneurs working day and night on my living room couch,” remarks Terri Meyer, CEO of Terri & Sandy. “I didn’t dream of a trophy; I dreamed of not becoming an agoraphobic. So we’re pretty thrilled to be named Ad Age’s Best Small Agency in America. We will keep looking for opportunities to slay the giants.”
This isn’t the first time the shop has been recognised by Ad Age’s Small Agency Awards. In 2015, they were named Small Agency of the Year Northeast Gold, and last year, nabbed Silver in the Pro Bono Campaign of the Year category for their “Educating the Exceptional” campaign Bridges Academy.view more - Awards and EventsAJM, Thu, 27 Jul 2017 16:33:51 GMT