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Terri & Sandy and Cage Point Awarded Creative and Media Duties for John B Sanfilippo & Sons

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Agencies to handle strategic, creative and media duties for nut company’s full suite of brands, including Fisher, Orchard Valley Harvest and Squirrel

Terri & Sandy and Cage Point Awarded Creative and Media Duties for John B Sanfilippo & Sons

John B. Sanfilippo & Son, Inc. (JBSS), a provider of full-line nut & dried fruit products under brands such as Fisher, Orchard Valley Harvest, and Squirrel, announced Terri & Sandy as its new strategic and creative AOR and Cage Point as its new media AOR. This comes following a multi-agency review for the business led by NY-based Joanne Davis Consulting that kicked off in April 2022. 

The decision to bring on agency partners comes as JBSS is looking to build awareness of its brands and drive category penetration with Millennials and Gen Z consumers. Terri & Sandy will partner with JBSS’s marketing leadership on overall strategy and creative work across its full portfolio while Cage Point will focus on total media planning and investment for JBSS. Initial work will debut later this year.

“We met outstanding agencies throughout the review,” said John Goetter, vice president of Marketing at JBSS. “Terri & Sandy and Cage Point brought a level of strategic rigor, media-savvy, and creative freshness to the process that exceeded our expectations.”

Terri & Sandy brings extensive category experience to the JBSS relationship. Co-founders Terri Meyer and Sandy Greenberg, along with managing director Tony Scopellito, spearheaded the Planters brand for eight years at FCB.

The win is the latest in a streak of new business for Terri & Sandy, including Sennheiser’s Consumer Hearing division, Barr Hill Gin, Cambio coffee roasters, and Universal Nutrition.

“We were super impressed with the team from JBSS,” says Sandy Greenberg, co-founder of Terri & Sandy. “They have a strong vision, are totally in sync with each other, and love fresh, original creative ideas. We did a lot of laughing together.”

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Terri & Sandy, Thu, 07 Jul 2022 15:27:40 GMT