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Terrell Owens' Ode to Philly's Most Famous Food

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Former Philadelphia wide receiver teams with Carl's Jr., Hardee's to reintroduce product

Terrell Owens' Ode to Philly's Most Famous Food

To reintroduce their popular Philly Cheesesteak Thickburger, Carl’s Jr. and Hardee’s have teamed up with Terrell Owens, former Philadelphia wide receiver, in an ode to Philly’s most famous food.


Launching on broadcast today, “Philly Love”, created by 72andSunny, follows Owens down memory lane as he lightheartedly reflects on his hot-and-cold relationship with the City of Brotherly Love. “When you have a great product like this, an in-your-face sports town like Philly, a controversial elite athlete like Terrell Owens, and an audience of young, hungry guys, our job is to get out of the way and let them do what they do best,” said Glenn Cole, chief creative officer at 72andSunny.

 


The brands' plan to have some fun with the campaign and spread the Philly love even further on Twitter, responding to fans, and not-so-fans, via @CarlsJr and @Hardees.


The Philly Cheesesteak Thickburger, which was re-launched at Carl’s Jr. and Hardee’s on December 18,  features flavorful, thinly sliced steak, grilled onions and green peppers, melting Swiss and American cheeses and mayonnaise atop a charbroiled, 100 percent Black Angus Beef Thickburger patty, all served on a Fresh Baked Bun that’s baked fresh inside the restaurants every day. The meaty guest-favorite was last featured on the Carl’s Jr. menu in 2010 and at Hardee’s in 2008.  


Credits


AGENCY: 72andSunny
Glenn Cole                     Chief Creative Officer/Partner
Matt Jarvis                    Chief Strategic Officer/Partner
Justin Hooper                 Creative Director
Mick DiMaria                 Creative Director
Chad Goodnoe                Senior Writer
Sarah Herron                Designer
Sam Baerwald                Director of Film Production
Molly McFarland                Executive Film Producer
Brooke Horne                Film Producer
Jenny Jones                    Film Production Coordinator
Matt Johnson                Group Strategy Director
Josh Hughes                    Strategist
Christine Claussen                Director of Business Affairs
Latanya Ware                Business Affairs Manager
Alexis Varian                Brand Director
Tim Sekiguchi                Brand Manager
Zachary Hill                    Brand Coordinator
Emily Hodkins                Communications Manager

Client: CKE Restaurants Holdings, Inc.
Andy Puzder - Chief Executive Officer 
Brad Haley - Chief Marketing Officer 
Brandon LaChance - Director of Advertising 
Allison Pocino - Product Marketing Manager 
Melissa Robinson - SVP Corporate Communications 
Kathleen Bush - Director of Public Relations
Bruce Frazer - SVP, Product Marketing 
Steve Lemley - VP, Field Marketing, Media & Merch. 


Production Company: BOB Industries
Zach Math - Director
TK Knowles - Executive Producer
John O’Grady - Executive Producer
Chuck Ryant - Executive Producer
Cindy Becker - Producer


Editorial: Arcade
Will Hasell - Editor
Nicole Visram - Executive Producer
Kristen Thon - Webb - Producer


Online/VFX: Brickyard VFX
George Fitz - Lead VFX Artist
Diana Young - VFX Producer


Telecine: Co3
Mike Pethel – Artist
Matt Moran - Producer


Sound Design/Mix: On Music and Sound
Chris Winston – Sound Design and Mixer


Music:
“Funky Fly”
Composed by Desmond/Kalayeh/Summervile/Holiday
Courtesy of Extreme Production Music USA (ASCAP)/MTV Songs Inc. (ASCAP)/Music By Video (BMI)

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lbbonline.com, Tue, 31 Dec 2013 10:30:00 GMT