Says Liz Callaghan, CEO, Palliative Care Australia: "When UBank approached us with this concept we immediately liked it because the project gives a voice to the people we advocate for day in and day out - and that's not an opportunity they often receive. We hope it inspires Australians to make changes for the better."
The film, 'Real Estate Tips from the Terminally Ill', created by The Monkeys, sees UBank ask six terminally ill patients to share their thoughts on what's truly most valuable in life, with the aim to encourage all Australians to make positive changes and to define their own 'Australian Dream'.
The theme of the film is
centred on finances and how a bigger house can often lead to more stress, not a better life. Australians have some of the biggest houses in the world and the largest mortgages to match. We also work some of the longest hours and give a huge percentage of our salaries just to meet the repayments.
But is this the life we
want to be living?
UBank's ambition is to have more customers with smaller home loans that comfortably fit their lifestyle, rather than less customers with big debt that are overstretched trying to pay off their loan.
Says Lee Hatton, CEO, UBank: "We are seeing too many people working hard to pay off
a home they barely spend any time in, and making difficult compromises rather than enjoying their lives. Our belief is that by borrowing less, you can have a bigger life."
UBank commissioned research that uncovered more than half of Australian mortgage holders (58 per cent) are putting work over family due to financial strain. This pressure also impacts on the amount of time people can spend in their homes with almost two in three (64pc), wishing they could spend more time in their home.
The project kicked off with PR, led by Pulse Communications, with an appearance on Channel 7's Sunrise by Bronnie Ware, a former palliative carer and author of Five Regrets of the Dying.
Says Scott Nowell, co-founder and ECD, The Monkeys: "This film calls on the unique clarity and wisdom of people living with terminal illness to force us to rethink what's really important in our lives. It's confronting but valuable to ask yourself what the 'Australian Dream' actually costs in terms of stress and most importantly, time with your friends and family."
The Home Truths campaign was planned and bought by Bohemia. The film 'Real Estate Tips from the Terminally Ill' is set to air across TV and social and is supported by digital banner ads and behind-the- scenes videos explaining why the interviewees got involved.Client: UBank
Agency: The Monkeys
Executive Creative Director: Scott Nowell
Senior Art Director: Scott Dettrick
Senior Writer: Andrew Fraser
Director: Mike Hill
Director of Photography: Tristan Milani
Senior Producer: Penny Brown
Production House Producer: Jo Johnston
Production Manager: Jo Messina
Post Production: The Butchery/ The Refinery
Executive Producer: Amelia Bromley
Editor: Dan Lee
Colourist: Scott Maclean
Online: Drew Downes
Sound House: SongZu
Executive Producer: Katrina Aquilla
Sound Designer: Simon Kane