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Tequila/Digital steps up firepower

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SINGAPORE Tuesday January 18, 2011 TEQUILA\Digital has announced two senior appointments......

Tequila/Digital steps up firepower
TEQUILA\Digital steps up firepower in Singapore with senior roles
for Marco Corsi and Holger Castritius
SINGAPORE – Tuesday January 18, 2011 – TEQUILA\Digital has announced two senior appointments, reflecting the requirements of its growing business base in Singapore and the Asia region.
Marco Corsi, who returned to TBWA\Group Singapore last September as Regional Executive Producer, is now moving to an expanded role as Digital Director, Client Services.
And senior digital creative strategist, Holger Castritius, has been appointed to the position of Head of TEQUILA\Digital, responsible for production, operations and development projects.
The two key appointments follow the appointment of Brent Farrell as Managing Director of TEQUILA\Digital Singapore in July last year, and underscore the company’s aim of taking the leadership role in the digital space in the Asia Pacific region.
“TEQUILA\Digital is growing,” said Farrell. “Both Marco and Holger’s contributions will be critical to the success of high profile, long-term assignments with some of the agency’s newest clients.”
Marco was TBWA’s global senior account director for Standard Chartered Bank before moving to McCann Worldgroup Singapore in 2008 to handle the Master account in the Asia Pacific and Middle East.
Holger’s experience includes working with major local multi-nationals such as DBS and Fairprice and international network clients including Coca-Cola, UPS and Abbott Laboratories for which he developed creative strategies and campaigns during his time at EuroRSCG Singapore as Digital Creative Strategist.
“Marco’s vast experience in banking and credit cards enables him to fit perfectly into the role of a senior representative to handle client relations and project assignments,” said Farrell.
“And Holger brings another new dimension to the team with his genuine switched-on approach and strong initiative to inspire the team to deliver better online experience to our clients,” he added.

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TBWA Worldwide, Mon, 17 Jan 2011 15:00:00 GMT