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Creative in association withGear Seven
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TEQUILA\DIGITAL brings innovation to Clinique
10/01/2011
Group745
Advertising Agency
New York, USA
51
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SHANGHAI, CHINA Tuesday January 11, 2011 TEQUILA \ DIGITAL has created a campaign focused......
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TEQUILA\DIGITAL brings innovation to Clinique
 
SHANGHAI, CHINA – Tuesday January 11, 2011 – TEQUILA\DIGITAL has created a campaign focused on engagement and social media for Clinique’s DermaWhite Clinical Brightening Essence.
 
The digital campaign, which re-launched the product during the holiday season, aims to change the perception that whitening products have instant results and are seasonal.
 
The campaign focuses on engaging with real people and educating them on a new way to look at white with the unique selling proposing of the CL-302 ingredient in DermaWhite that guaranteed results. Consumers are encouraged to view whitening as a journey and include it into their everyday skincare regimen.
 
The digital engagement includes online banners, blogger seeding and SNS partnerships as well as multi-touch eDM to drive to Clinique’s Renren campaign site http://clinique-derma-white.renren.com/main.jsp#/me for engagement and Clinique’s corporate site http://www.clinique.com.cn/cms/landing/dw_clinical_201012.tmpl for purchase.
 
At the heart of this campaign is the social component that invites consumers to take the Clinique challenge and win great products: “Tell us what you want to change about yourself for a brighter/newer you.”
 
Consumers can visit Clinique’s Renren site to update, track, and share their success with their social communities.
 
The campaign will run until mid-February.
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