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Tent City Finds a Permanent Home With Launch of Street-Life View

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Interactive website from Clemenger BBDO Sydney lets users walk through Sydney's Tent City despite its recent removal

Tent City Finds a Permanent Home With Launch of Street-Life View
To help raise awareness of the plight of over 100,000 Australians sleeping rough every night, Lanz Priestley, the mayor of 'Tent City' and founder of homeless organisation 'Sydney Homeless'; together with Clemenger BBDO Sydney have launched Street-Life View.

Martin Place may be clear of the homeless this week, but the people of Tent City and thousands like them still need help.

The website uses technology similar to Google Street View, to show the real situation on the streets, not just for Sydney-siders but the whole country. Most people find talking to the homeless difficult. But Street-Life View allows you to explore Tent City and not just see homelessness first hand - but also meet the people who lived there, understand them and find out what you can do to help their cause.

Lanz Priestley.jpgSays Lanz Priestley from Sydney Homeless: "Nothing's going to change without the support of the community. We need to care about each other, and demand action from those who represent us. Sydney is a place where you shouldn't have to fear for your safety, you shouldn't have to go hungry, you shouldn't have to live on the street."

Over the past six months, many of Sydney's homeless took up temporary residence in the city's CBD, to gain attention for the need many have for food and shelter in a safe community environment. This prominent reminder of the homelessness crisis has finally put the issue on the national agenda.

Homelessness NSW says the number of people rough sleeping in Sydney had increased by 28% since 2011. A survey in February this year found 433 people were sleeping rough in the city, while crisis accommodation services were 90% full.

While the government and city council fight over who's responsible, all it takes is for decent people to act. Street-Life View aims not only to keep housing affordability on the national agenda, but also act as a rallying cry for direct action, encouraging Australians to take the issue to their local MP and demand action.

Says Ben Coulson, chief creative officer at Clemenger BBDO Sydney: "Homelessness doesn't go away when protesters are removed from sight. Street-Life View does its bit to make sure these people are not forgotten. Street Life View also gives us a new way to understand more about life on the streets, and help those people out."

Priestley, sold his own home in eastern suburbs 20 years ago so he could give his own children, the eldest 47 years old, deposits to buy houses. He has been living on the streets in the Financial Heart of Sydney since 1991.

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Client

Advertiser: Sydney Homeless

Creatives: Ellen Fromm, Isabella Caruso

Creative Agency

Account Management: Rachel McEwen

Chief Creative Officer: Ben Coulson

Creative Agency: Clemenger BBDO Sydney

Developer: Dale Emrose, Jay Young

Digital Producer: Claire Bisset

Director of Account Services: Madeleine Marsh

Head of Creative Technology: Brendan Forster

Junior Art Director: Taylor Green

Junior Copywriter: Nick Alcock

Photographer: Ron Woodward

Senior Copywriter: Josh Aitken

Senior Designer: Ivan So

Genres: Documentary, Storytelling

Categories: Charity, Corporate, Social and PSAs

Clemenger BBDO Sydney, Thu, 17 Aug 2017 02:59:27 GMT