It was the latest instalment of the 'Tonight, I'll be eating' Uber Eats campaign via Special Group, Sydney
In case you weren't watching the Australian Open, viewers saw tennis stars Rafael Nadal, Nick Kyrgios and Caroline Wozniacki as well as officials appear to interrupt the Channel 9 Australian Open broadcast.
The campaign was designed so that the player executions could be inserted into their live broadcast, for maximum disruption.
TV viewers tuning back into the tennis after a long commercial break were greeted with a live shot of the Rod Laver Arena. The AO logo flashed on screen and a camera zoomed on to one of the two players involved in that evening's match.
It might have been Caroline Wozniacki, Nick Kyrgios or Rafa Nadal. Each was shown sweating and looking pensive as they waited for the game to resume. Suddenly the player turns to face the camera and announces what they will be eating later that evening. A doorbell rings and an Uber Eats brown bag appears from off-camera. After a brief positive inspection of the food within, the player walks off shot and back on to the (actual) live tennis coverage.