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Tennis Stars Nadal, Kyrgios and Wozniacki Feature in Latest Uber Eats Australian Open Campaign

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It was the latest instalment of the 'Tonight, I'll be eating' Uber Eats campaign via Special Group, Sydney

Tennis Stars Nadal, Kyrgios and Wozniacki Feature in Latest Uber Eats Australian Open Campaign
In case you weren't watching the Australian Open, viewers saw tennis stars Rafael Nadal, Nick Kyrgios and Caroline Wozniacki as well as officials appear to interrupt the Channel 9 Australian Open broadcast. 

The campaign was designed so that the player executions could be inserted into their live broadcast, for maximum disruption.









TV viewers tuning back into the tennis after a long commercial break were greeted with a live shot of the Rod Laver Arena. The AO logo flashed on screen and a camera zoomed on to one of the two players involved in that evening's match. 

It might have been Caroline Wozniacki, Nick Kyrgios or Rafa Nadal. Each was shown sweating and looking pensive as they waited for the game to resume. Suddenly the player turns to face the camera and announces what they will be eating later that evening. A doorbell rings and an Uber Eats brown bag appears from off-camera. After a brief positive inspection of the food within, the player walks off shot and back on to the (actual) live tennis coverage.
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Client

Advertiser: Uber

Production Company

Director: The Glue Society

Edit: The Glue Society Studios

Executive Producers: Jasmin Helliar/ Pip Smart/ Michael Ritchie

Managing Director: Michael Ritchie

Photographer : Chris Tovo

Post Production: The Glue Society Studios

Producer: Ian Iveson

Production Company: Revolver/ Will O'Rourke

Creative Agency

Account Managers: Will Sealey & Stephanie Wilkinson

Business Lead: Tori Magill

Casting Producer: Emily Stewart

CEO: Lindsey Evans

Creative Agency: Special Group, Sydney

Creatives: Nick Cole and Pat Allenby

Digital: Sharon Gray & Jesse McLallen

Executive Creative Directors: Tom Martin & Julian Schreiber

Executive Producer: Meredyth Judd

Managing Partner: Cade Heyde

Producer: Laura Midalia

Social: Lachlan Stewart & Jeff Seeff

Strategy Director: Celia Garforth

Genres: People

Categories: Food, Food Delivery Services

Special Group, Tue, 29 Jan 2019 23:12:01 GMT