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Tennis Star Venus Williams Serves with the Cutest Ball Boys You'll Ever See

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Dogs don sweatbands in Saatchi NZ's new spot for ASB Bank

Tennis Star Venus Williams Serves with the Cutest Ball Boys You'll Ever See

ASB Bank is celebrating its love of tennis by finding the best ball boys in the world for the ASB Classic international tennis tournament in Auckland, New Zealand. And who loves tennis balls more than Venus Williams? The answer may surprise you. Venus Williams takes on Svetlana Kuznetsova in an exhibition match like no other, ably assisted by three of the world’s biggest tennis (ball) fans: Oscar, Ted and Super Teddy.

Saatchi & Saatchi ECD Corey Chalmers said: “Dogs, tennis balls and global tennis stars. Surprisingly, a combination that hasn’t been put together before, something that Venus herself commented on when the dogs came out. Naturally we had a lot of fun making this and having Venus and Svetlana involved was a wonderful bonus for ASB and ourselves. We hope people will love this simple, charming idea as much as we do.”

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Advertiser: ASB Bank

Production Company

Director: Michelle Walshe

Executive Producer: Cass Avery

Producer: Monique Nielsen

Production Company: Augusto


Sound Design: Shane Taipari @ Franklin Road


Editor: Mariano Segedin

Creative Agency

Creative Agency: Saatchi New Zealand

Designer: (Senior) Chris Leskovsek & Ross Davis

Executive Creative Director: Corey Chalmers & Guy Roberts

Head of Technology: Leon Kirkbeck

Operations: Heath Davy

Senior Account Director: Michael Wood

Team Manager: (Studio) Tias Somers

TV Producer: Josh Forsman

Creatives: Thomas Marcusson, Phil Hickes, Antony Wilson

Categories: Banking, Finance, Wed, 07 Jan 2015 10:43:09 GMT