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Tennis Star Serena Williams Collides with Wonder Woman in Action Fuelled Spot for DIRECTV Streaming Service

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Director Traktor worked with Stink and TBWA\Chiat\Day LA to launch the campaign

Tennis Star Serena Williams Collides with Wonder Woman in Action Fuelled Spot for DIRECTV Streaming Service

On August 2nd, DIRECTV became a new company comprising all of AT&T’s previously held US video assets. With a new overall look and feel introduced for DIRECTV, TBWA\Chiat\Day LA wanted to share the first-ever advertising campaign for DIRECTV Stream, formally AT&T TV. Launched today on social platforms and national TV, the 'Get Your TV Together' campaign features tennis champion, and superstar Serena Williams mashed up with iconic films to bring to life the brand’s core features of having the best of both worlds - live and on-demand entertainment. The campaign tackles the fragmented consumer experience today where they are left having to sacrifice either their live viewing experience or spend time browsing on-demand without enjoying their content.

Developed in partnership with creative agency TBWA\Chiat\Day LA, the creative platform is a call to consumers to un-complicate their entertainment lives. Over the rollout of the launch, the campaign will be supported by robust social, digital, OTT, connected TV, OOH, radio, an interactive game, and a comic book component as well as traditional TV spots. Each element is designed to connect with fans in a new way to pay off the best of live and on-demand.

“We’re excited to introduce DIRECTV STREAM, bringing together the best of Live TV and On-Demand content like never seen before,” said Vince Torres, chief marketing officer, DIRECTV.

“The TV campaign is a call to consumers to un-complicate their entertainment lives, and many of the other campaign elements are designed to connect with fans in a new and fun way to showcase the best of Live and On-Demand,” Vince said. 

“I’m always juggling my priorities as a mom, athlete and designer so I am a big fan of products like DIRECTV STREAM that help make my life more simple. I had so much fun playing Wonder Woman for this exciting campaign that showcases the uncomplicated and simplified TV experience of DIRECTV STREAM,” Serena said.


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DIRECTV Marketing

Chief Marketing Officer: Vince Torres

VP, Advertising and Go-To-Market: Kendall Thaker

AVP, Marketing Management: Mandy Martin

Director, Product Marketing Management: Sheri Holmes

Director, Social Media: Nick Bianchi

Lead Product Marketing Manager: Jenn Wang

Lead Product Marketing Manager: Jessica Elizardo

Lead Product Marketing Manager: Tracy Threlkeld

TBWA\Chiat\Day Los Angeles

President: Erin Riley

Chief Creative Officer: Renato Fernandez

Creative Director: Ariel Abramovici

Creative Director: Bruno Acanfora

Associate Creative Director: Mark Winters

Associate Creative Director: Ryan Buckley

Art Director: Will Holmes

Copywriter: Tyler Archibald

Jr. Art Director: Andrew Bae

Jr. Copywriter: Yashashree Samant

Head of Design: Bruno Regalo

Senior Designer: Jake Skirving

Jr. Designer: Andrew Zanarino

Director of Content Production: Guia Iacomin

Senior Producer: Jack Cutler

Associate Producer: Brandon Loftin

Executive Art Producer: Hashi Clark

Director of Traffic Operations: Dessiah Davis

Director of Business Affairs: Robin Rossi

Chief Strategy Officer: Jen Costello

Group Strategy Director: Jesse Unger

Associate Strategy Director: Jonathan Handy

Sr. Strategist: Krystal Hawkins

Jr. Strategist: Hannah Schweitzer

Head of Connections Planning: Albert Kim

Associate Director of Connections: Kevin Bautista

Data Director: Laura Mayer

Brand Lead: Matt Theisen

Brand Lead: Lani Reichenbach

Account Director: Caitlin Miller

Management Supervisor: Oyinda Elias

Account Supervisor: Carlos Quintanilla

Account Supervisor: Sarah Newton

Account Executive: Bridget Derraugh

Project Manager: Lawrence Gonzales

Critical Mass

Chief Creative Officer: Val Carlson

Group Creative Director: Andrew Lavery

Creative Director: James Maclean

Assoc. Creative Director: Javier Olivares

Assoc. Creative Director: Megahn O’Neil

Senior Art Director: Ryan Mesnchuk

Senior Art Director: Megan King

Art Director: Taylor Lumley

Designer: Ana Benitez Duarte

Senior Copywriter: Peter Lagosky

Senior Copywriter: Melissa De Sa

Copywriter: Daisy Swain

Group Strategy Director: Jen Goldberg

Strategy Director: Kyle Bottoms

SVP Client Partner: Maria Hodgeson

VP Client partner: Lauren Rappaport

Account Director: Andrew Burke

Sr. Account Manager: Haley Dodd

Account Manager: Olivia Knight

Executive Producer: Sydney Woodman

Sr. Producer: Audrie Sham

Sr. producer: Ashleigh Fehmie

Producer: Christine Spitler

Sr. Producer: Vicky Patel

Producer: Lexi Scott

Producer: Sylvia Brach

Producer: Ethan Cole

Production

Production House: Stink

President: Daniel Bergmann

Executive Producer: Mungo Maclangan

Director: Traktor

-DOP: Pär M. Ekberg

Line Producer: Leah Allina

Edit

Editorial: Arcade

Executive Producer: Alexa Atkin

Lead Editor: Jeff Feruzzo

Lead Editor: Brad Wasekwich

Assistant Editor: Ryan Andrus

VFX

VFX: JAMM

Executive Producer: Asher Edwards

Senior Producer: Ashley Greyson

Production Coordinator: Alexandra Rickards

Color Producer: Anna Dood

Colorist: Adam Scott

VFX Supervisor: Andy Boyd

VFX Artist: Jake Montogmery

Mix

Mix: Lime

Executive Producer: Susie Boyajan

Head Mixer: Matt Miller

Assistant Mixer: Ian Connie

Sound Design

Sound Design: Sting & Tins

Producer: Laura-Leigh

Sound Designer: Culum Simpson

Music

Music: Search Party

Music Producer: Maghan Currier

Composer: Chris James

Composer: Dylan Nowik

Music: South

Head of Production: Ann Haugen

Producer: Ignacio Das

Writer: Vladimir Berkhemer

Writer: Britt Darling

Writer: Dan Pritking

Writer: Jon Darling

Music
Retouching

Retouching: Diego Speroni

Digital Artist: Diego Speroni

Digital Assistant: Francisco Speroni

Digital Producer: Freddy Fabris

Genres: People, Action, Storytelling, Dialogue

Categories: Media and Entertainment, TV and Radio

TBWA\Chiat\Day LA, Fri, 27 Aug 2021 10:35:44 GMT