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Tennis Gets a Spaghetti Western Spin to Promote Female WTA in Mexico

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Mexican agency majadmA and production house KIDS launch a worldwide campaign for Abierto GNP Seguros

Tennis Gets a Spaghetti Western Spin to Promote Female WTA in Mexico

Mexican agency majadmA and production house KIDS recently launched a worldwide campaign for Abierto GNP Seguros, a professional women's tennis tournament that's part of the WTA Tour. The event took place in Monterrey City from March 30th to April 7th and featured tennis pros such as Angelique Kerber, ex-#1 on the WTA Ranking and winner of three Grand Slams. The spot has been broadcast on WTA platforms in more than 50 countries.

The aim of the campaign was to attract more tennis fans, subverting the expectations of typical sports advert in which a spaghetti western-esque duel replaces bullets with tennis balls. The fun spot stars Angelique Kerber and Feliciano Lopez and contains a host of Mexican references such as Frida Kahlo, La Quinceañera, Elote and fruit carts.

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Advertiser: Abierto GNP Seguros

Production Company

Assistant Director: Paco Moreno

CEO : Diego Nuñez

Creative Director: Diego Nuñez

Director: William Kaner

DOP: Daniel Gonzalez

Executive Producer: Elisa Santana

Head of Production: Omar Rodriguez

Managing Director: Tino De La Huerta (Co-Founder)

Marketing manager: María Fernanda De Anda (Marketing Services Director)

Music Supervisor: Raife Burchell

Production Company: KIDS

Production Co-ordinator: Armando Lara

Production Director: Doyla Morales (Global Production, Co-Founder)

Sound Design: Javier Quesada


Original Composition: Dirty Soup


Colour Correction: NICE SHOES

Creative Agency

Agency: majadmA

Agency Production: Andrea Morales

Copywriter: Maru Santos

Genres: Comedy, People

Categories: Events, Sports and Leisure

AdverPR, Mon, 08 Apr 2019 17:01:15 GMT