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Tennessee Tourism Lets Colour Blind People Experience Fall Foliage for the First Time

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VML creates specialised scenic viewers and captures emotional responses in new film

Tennessee Tourism Lets Colour Blind People Experience Fall Foliage for the First Time

Fall foliage travel is a billion-dollar industry in America. And while Tennessee has some of the most beautiful fall scenery in the country, every other state is making the same claim. So how does Tennessee stand out?

There are roughly 280 million people in the world who are red-green colour deficient, which means they’ve never truly seen what fall looks like. One in 12 American men - including The Today Show's Matt Lauer - experiences some form of colour blindness, a condition that affects nearly five percent of American women, too.

VML's Nashville Tennessee and Kansas City offices created the first scenic viewers outfitted with special lenses designed to help alleviate red-green colour blindness so that people who have never seen the true colours of fall, can experience them for the first time. They captured their emotional reactions in the video below. 

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Creative Agency

Creative Agency: VML

VMLY&R, Thu, 02 Nov 2017 10:46:55 GMT