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Tennant Takes the Big Kahuna For a Spin in Virgin Media Campaign

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BBH & Sonny put David Tennant behind the wheel in new spots

Tennant Takes the Big Kahuna For a Spin in Virgin Media Campaign

David Tennant gets behind the wheel of some seriously supercharged vehicles in Virgin Media’s latest ad campaign, showcasing its new range of Big Bundles. Virgin Media is putting its customers in the driving seat with its flexible new bundles, enabling them to mix and match the UK’s fastest widely available broadband, the country’s best value mobile SIM and unbeatable TV and home phone services.

The ads also star Richard Branson and will first air with a primetime slot during Britain’s Got Talent on ITV on Thursday 29th May.

In the first ad, called ‘Power Drive’, Tennant starts off in a clapped-out Reliant Robin bemoaning unreliable copper broadband speeds. The car suddenly becomes a bright red sports car at the mention of Virgin Media’s superfast fibre optic broadband and powers a sleek red trailer carrying an entire family, all online at the same time. The car then transforms into a rock star tour bus, fully kitted out with Virgin Media TiVo, a gold-plated home phone and even a mobile SIM, all available with Virgin Media’s new quad-play Big Bundles. Branson appears, skating behind the tour bus, as Tennant exclaims all this is available for as little as the price of a “pair of old roller blades”.



In the second ad, called ‘Power Flex’, Tennant cruises along on a powerful motorbike and compares the experience to the freedom customers get with Virgin Media’s flexible Big Bundles. He pulls a lever to add and remove Sky Sports to his package whilst an entire Virgin Media family pulls up alongside him on a supercharged bike. Everyone is busy online with different devices so the family’s pet Labrador is at the wheel and cranks up the broadband speeds to cater for everyone’s needs. Tennant holds up a mobile SIM which can be added to his quad-play bundle, which turns into a dove and flies away, prompting Tennant to say “freedom is awesome, eh Rich?”’ Branson leans out from behind Tennant on the back of his bike where he’s been all along.

Richard Larcombe, brand and marketing director at Virgin Media, said: “The time had come for our blockbuster duo of Tennant and Branson to hit the road – after all, what better way to show off our supercharged services than from a supercharged vehicle? The ads celebrate the freedom and flexibility of our new unrivalled Big Bundles, helping turn Virgin Media customers into the Big Kahunas of the household.”

The ad campaign was created by BBH with media planning handled by Fifty6, and will run across TV, print, out of home and online.


Credits


Director: Guy Manwaring

Creative director: Matt Domon and Ian Heartfield, BBH

Copywriter: Ed Cole, BBH

Art director: Lewis Mooney, BBH

Production company: Sonny

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Genres: Comedy

Categories: Mobile Network, Consumer Electronics

BBH London, Fri, 30 May 2014 09:01:02 GMT