AMV BBDO has created a new brand film for TENA Men to support the launch of the new absorbent protectors. It breaks online this week across ITV.com, SKY, YouTube TrueView and Facebook.

Stirling Gravitas – the face of TENA Men – is a man who’s used to being in control. But in an attempt to attain a state ultimate control, he decides to embark on a global odyssey in search of it.

The latest spot sees him travel the earth far and wide; from oceans to deepest jungle, from the open road to bustling metropolis, from beneath the seas to above the clouds. Eventually, at the top of a mountain, he encounters a strangely familiar mystic man who provides him with the control he’s been searching for. Turns out it was TENA Men pads, available to buy online all along.  

Oscar Ayala, Global Marketing & Communication Director at Essity, comments: “We wanted our latest TENA Men campaign to build on the success we’ve seen as a brand by using humor to help normalize urine leakage amongst men. Even with one in four men over 40 dealing with some form of incontinence, the subject is still widely considered a taboo. Our goal is to continue raising awareness of how common this is and let men know that there are specific products to deal with it.”