Ten Years of Silliness

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From a school full of Hank Marvins to a high-kicking Russian Bear and a pair of talkative testicles, here are the ads that tickled us over the past decade
Ten Years of Silliness

Comedy is an under-utilised weapon in contemporary advertising, but the commercials that crack us up are the ones that stay with us the longest. And then there are the ads that just slap you in the face with an unignorable blast of WTF-ery. And, even better, are the ones that do both. While there’s no denying that ‘sadvertising’ and ‘social good’ were big trends of the 2010s, there were still plenty of ads that were perfectly puerile and satisfyingly silly. Enjoy!



Mattesons - Hank Marvin

Agency: Saatchi & Saatchi London
Production Company: Rattling Stick
Director: Andy Macleod 




Kasikorn Bank - Friendshit

Agency: Greynj UNITED
Production company: HUB HO HIN BANGKOK
Director: Nawapol Thamrongrattanarit



Canal+ - Unicorns

Agency: BETC 
Production company: Soixante Quinze
Director: Matthijs Van Heijningen



Channel 4 - Gay Mountain

Agency/Production Company: 4Creative
Director: Alice Tonge



Irn Bru - Fanny

Agency: Leith Agency
Production Company: MTP
Director: Stuart Elliott




Johnsonville Sausages - Made the Johnsonville Way



Agency: Droga5 New York
Production Company: Arts & Sciences
Director: Adam & Dave




Bonds - The Boys


Agency: Clemenger BBDO
Production Company: Guilty Content
Director: Tony Rogers




Trebor - Confessions


Agency: Wieden + Kennedy London
Production Company: Hungry Man
Director: Taika Waititi




Mars - Winner

Agency: AMV BBDO
Production Company: Independent
Director: Gary Freedman




Sakeru Gummy - Long, Long Man

Agency: Hakuhodo Inc.
Director: Mitsuaki Imura




Aldi - Hunger of the Gods

Agency: Oliver Voss Werbeagentur
Production company: Czar
Director: Andreas Nilsson




Kmart - Ship My Pants

Agency: FCB
Production Company: Bob Industries
Director: Zach Math




Three - Sing It Kitty

Agency: Wieden + Kennedy London
Production Company: Partizan
Director: Traktor




Toyota - Hammer Throw

Agency: Dentsu
Production Company: PICT Tokyo




Southern Comfort - Dance

Agency: Wieden + Kennedy
Production Company: Biscuit Filmworks
Director: Tim Godsall


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LBB Editorial, 6 months ago