adam&eveDDB share its latest creative from the Temptations brand in support of two new products: Creamy Purrrr-ée and Meaty Bites. Both products are new treat formats for the brand.
Temptations Creamy Purrrr-ée is an irresistibly creamy treat that can be served as a snack, given by hand for playful bonding or used as a cat food topper to make mealtime even more fun. When given by hand, Creamy Purrrr-ée allows cat owners to create more time with their pet. The new ad spot plays off the concept of spending so much time with someone that you start to look alike – in this instance, an owner and his cat, Buttons. The humour comes from the man’s blissful ignorance that his face has actually started to take on the features of his feline friend and the slow realisation once reality sets in.
Temptations Meaty Bites are made with real meat and no artificial flavours or colours. In fact, each soft, savoury treat is made with 34% protein, so cat owners can feel good about satisfying those natural feline instincts. The new ad spot for Meaty Bites opens on a herd of treats running from a predator on the savannah. One of the treats falls victim to the cat, and we realise the savannah is closer to home than we think, as the voiceover says, “Treat your cat to easy prey with new Temptations Meaty Bites.”