Telstra is launching a new marketing campaign highlighting its commitment to improving customer service.
Telstra Director Corporate Marketing, Inese Kingsmill, said over the last few years Telstra had invested significantly to reengineer its processes, improve customer service and transform its brand.
“Improving customer service is a key priority for Telstra,” she said. “We are launching an advertising campaign to highlight our customer service promise.
“We know we are not there yet, and there is a lot more work to do, but we are listening and looking at how we can better serve our customers and reward their loyalty where we can.
“Putting the customer at the centre of everything we do at Telstra is now an important part of our DNA,” she said.
“Progress has been made on service delivery. We have seen TIO complaints continue to decline and have introduced a range of initiatives including 24/7 customer service and online CrowdSupport but we recognise we need to continue improving.”
Ms Kingsmill said the campaign is the cornerstone of Telstra’s advocacy-driving marketing program; to share Telstra’s customer promise with all Australians.
“The campaign signals a new and important commitment to the market. It is part of our ongoing focus on the customer and is supported by the work we have done so far, and the work we will continue to do in the future,” she said.
The campaign covers TV, press, cinema and digital.
The TVCs can be downloaded from the Telstra YouTube channel: [insert link]