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Telstra Brings Footy Back with the Launch of Australian Dice Football League


Hosted by Andy Lee and featuring favourite players from every club in the AFL, the concept was developed by Melbourne creative agency TABOO

Telstra Brings Footy Back with the Launch of Australian Dice Football League

Telstra is bringing the footy back...well, sort of. They say you have to roll with the punches, and with our beloved footy season on hold, Telstra proudly presents the Australian Dice Football League (ADFL). 

Rolling out on Friday 8th May, Australian Dice Football is the perfect stay-at-home substitute for our favourite winter pastime, pitting the stars of the AFL against each other in a simple and fun game everyone can enjoy, a perfect distraction for young footy fans needing a break from home-schooling. Each week, AFL players will fly the flag for their club in a four-week tournament with fixtures that mirror what would have been Rounds eight to eleven of the 2020 Toyota AFL Premiership Season to see who will be crowned the inaugural Telstra Australian Dice Football League champion.

ADFL matches will commence this Friday from 8pm and be available to watch here and through the AFL Official App as well as Telstra social channels, with the pick of the round one clashes being a 2019 semi final rematch with GWS’s Stephen Coniglio facing off against Collingwood’s Brodie Grundy. To view round one of game one: Richmond Tigers vs Brisbane Lions, click here.

The game follows the familiar format of a footy match. Two opponents roll two dice each quarter. The first roll determines the goals (six points per goal), and the second roll the behinds (one point per behind). For example, when Patrick Dangerfield rolls a four and a two, that would be four goals and two behinds, a total of twenty-six points for Geelong Cats for the quarter.

Jeremy Nicholas, chief marketing officer at Telstra, says: “With footy on hold, we wanted to find a way to continue our support of AFL by giving fans a fun, entertaining game people of all ages can enjoy and be part of at home. We hope that it not only introduces a new pastime to families’ routines at home, but it also gives football fans the chance to get to know their favourite players better by seeing them close up and competing at home in the rough and tumble of dice footy. Telstra is really proud to support AFL and sport in Australia.”

AFL general manager of growth, digital and audiences, Darren Birch, said the initiative by Telstra and the AFL is just another way the industry is coming together to support those at home: “It’s not quite footy as we know it, but through this uncertainty we can explore and experiment with some new ways to keep our fans entertained whilst giving our players the chance to perform in a totally different environment.” Andy Lee, comedian and host of ADFL added: “It’s great to see dice football played at the elite level as we see the likes of Selwood, Betts, Heppell, Grundy and Riewoldt run out this week. Obviously, there’ll be no home ground advantage cause all the players will be in their own homes. A truly level playing field, unless their desks or tables have a wonky leg but that’s on them.”

Tatum Ambler, senior strategist, TABOO continued: “The program allows footy fans unprecedented access to their favourite players by continually delivering innovative, engaging and exclusive virtual and real-world experiences. The ADFL is a demonstration of this and enables fans to connect with their footy heroes and club, at a time when they need it most.”

Telstra has been a proud partner of the AFL since 2002 and helps deliver digital experiences to fans through the AFL website, the official AFL app for iOS, Android and TTV, player and team performance through the Telstra Tracker, as well as streaming every game live through the Telstra Live Pass.

Round One Fixtures

- North Melbourne’s Ben Brown vs Hawthorn’s James Sicily

- St Kilda’s Seb Ross vs Carlton’s Eddie Betts

- Brisbane’s Lachie Neale vs Richmond’s Jack Riewoldt

- Geelong’s Joel Selwood vs Essendon’s Dyson Heppell

- Western Bulldogs’s Easton Wood vs Gold Coast’s Lachie Weller

- West Coast’s Josh Kennedy vs Sydney’s Josh Kennedy

- Adelaide’s Fischer McAsey vs Fremantle’s David Mundy

- Melbourne’s Christian Petracca vs Port Adelaide’s Connor Rozee

- GWS’s Stephen Coniglio vs Collingwood’s Brodie Grundy


Agency / Creative
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Genres: Comedy

TABOO, Wed, 20 May 2020 09:21:35 GMT