Campaign draws on Telstra's network strengths in mobile, Telstra Air WIFI, Home, and Global Enterprise and Business services into a 'one network' story.
Telstra has launched a major new campaign via The Monkeys which tells the story of a changing, immersive, exciting world that demands a network that can change with it.
The campaign shows the not-too-distant future where we see Australians' thriving in their everyday lives as a result of emerging, connected technology such as hologram calling loved one, augmented reality sports experiences to driverless cars. The campaign also demonstrates how Telstra's network empowers everyone to thrive today with superior speed, coverage and reliability.
These stories illustrate the role Telstra will play as a leading technology partner for Australia through its network innovation, like 5G, optical networks and the Internet of Things.
Client: Telstra Agency: The Monkeys Executive Creative Director: Scott Nowell Creative Director: Grant Rutherford Senior copywriter: Mike Burdick CEO: Mark Green Managing Director: Matt Michael Business Director: Kat Kelly Senior Content Director: Jake Tucker Content Director: Sam Wallace Senior Content Manager: Amanda Porritt Production Company: Revolver/Will O'Rourke Director: Simon McQuoid Managing Director & Executive Producer: Michael Ritchie Producer: Jodi Matterson