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Telkomsel Appoints J. Walter Thompson's Verve to Lead Corporate Comms Strategy

Advertising Agency
Singapore, Singapore
New arm at JWT Indonesia to spearhead all of the telco's communications efforts

Verve, the story arm of J. Walter Thompson (JWT) Company, announces its new appointment as agency of record for Telkomsel, the largest digital telecommunications provider in Indonesia. Verve will spearhead the Telkomsel’s communications in order to elevate the company’s corporate transformation. 

This appointment strengthen Verve’s commitment in providing assistance in implementing strategies and services to support the acceleration of corporations’ business development. Through this appointment, Verve will be spearheading all of Telkomsel’s communications efforts in order to elevate the corporate transformation endeavours.

“We are excited to be Telkomsel Indonesia’s strategic communication partner,” said Marianne Admardatine, chief executive officer of JWT Company Indonesia. “Verve’s role will include re-engineering the way Telkomsel should communicate across disciplines and stakeholders, and building the company’s reputation across a variety of vertical markets, while positioning it as an expert and innovator in the industry, strengthening Telkomsel’s position as the Digital Telco in Indonesia.”

Telkomsel continues to serve Indonesia by opening telecommunications access across the nation through its latest technology and innovation. To further strengthen its commitment to Indonesia, Verve is assisting Telkomsel in bringing a new wave of transformation to the industry and nation. 

“Telkomsel continues to be synonymous with technology and innovations, and it is important for our agency partner to be aligned. We are pleased to have Verve joining our team. Given their track record of creative and effective ideas, we believe they are the right partner in making effective of market opportunities to strengthen Telkomsel position in Indonesia, especially in this transformation era,” said Denny Abidin, Telkomsel’s general manager of external communications.

As a new arm at JWT Indonesia, Verve is a channel agnostic storycrafter, supporting clients’ stories effectively through amplification over multiple channels.

Managing director of Verve, Harry Deje, said: “We are truly excited to be Telkomsel’s communications partner and looking forward to be working with Telkomsel, particularly given the huge focus of contributing to the nation and moving towards Indonesia 4.0. This is  great honour for Verve and we believe Telkomsel’s innovation and leadership in the telco industry will benefit Indonesia.”

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