Wed, 02 Sep 2020 15:14:37 GMT
Some Films joined forces with Swedish director duo RBG6 and production designer Nerijus Narmontas to build some quirky looking sets for the production of a recent Telia campaign. Truth, the creative agency behind the concept, set out to compare Telia’s service quality with that of its competitors in Lithuania.
Though fairly straightforward at its core – a dull Roy Anderson-inspired world inhabited by people unaware of better existing possibilities vs. a quirky lush Telia world where everything just works – the idea required masterful execution to work as it was intended and serve as a playful reminder that quality matters.
Opting for a studio shoot gave the team full control of the worlds depicted in the ads. The result is a reality detached from domestic realism, which creates highly stylised environments that bring the service quality metaphor to life.
Advertiser: Telia Lithuania
Creative Agency: Truth
Production Company: Some Films
DOP: Hannes Isaksson
Production Designer: Nerijus Narmontas
Art Director: Kotryna Balčiūnaitė
Costume Stylist: Rūta Sakalauskaitė
Casting: Justina Mykolaitytė, Kotryna Grigaitytė
Edit: Paulius Zavadskis
VFX: Raimundas Gedgaudas
Colourist: Nicke Johansson
Music Company: Papagoose
Sound: Vytis Puronas
Genres: In-camera effects, Comedy, People, Storytelling
Categories: Internet, UtilitiesSome Films, Wed, 02 Sep 2020 15:14:37 GMT