Some Films joined forces with Swedish director duo RBG6 and production designer Nerijus Narmontas to build some quirky looking sets for the production of a recent Telia campaign. Truth, the creative agency behind the concept, set out to compare Telia’s service quality with that of its competitors in Lithuania.

Though fairly straightforward at its core – a dull Roy Anderson-inspired world inhabited by people unaware of better existing possibilities vs. a quirky lush Telia world where everything just works – the idea required masterful execution to work as it was intended and serve as a playful reminder that quality matters.

Opting for a studio shoot gave the team full control of the worlds depicted in the ads. The result is a reality detached from domestic realism, which creates highly stylised environments that bring the service quality metaphor to life.