Bulldog Skincare for Men is launching a new campaign character, the Telepathic Bulldog in a TV ad titled ‘Bank Robbery’, created by adam&eveDDB.

The brand’s new ambassador, the truth-saying Telepathic Bulldog truly understands men, helping them out in moments of dire need and offering a little skincare advice along the way.

Directed by Gary Freedman of Independent Films, ‘Bank Robbery’ sees the Telepathic Bulldog interrupt the male protagonist, Andy, as he prepares to rob a bank on a busy street, in broad daylight, in an old camper van. Clearly unsuited to the task, Andy has turned to desperate measures to finance the cost of a fast approaching wedding season (with one of them in Fiji!). 

Nick Parker, Head of Marketing at Bulldog Skincare For Men, says; “At Bulldog we sometimes hear men’s skincare described as a low interest category. We don’t believe there’s such a thing as a low interest category, only low interest brands. The Telepathic Bulldog is a funny, provocative and distinctive way of raising Bulldog’s voice in the category and making our category more interesting to men in the UK.”

‘Bank Robbery’ launches on TV and online on the 29th September 2017. Media planned and bought by the7stars.