Czar BE
Mon, 17 Aug 2020 14:58:34 GMT
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Telenet's Split-Screen Spot Shows Two Sides of the Same Coin
TBWA\Belgium teams up with Czar director Koen Mortier to launch ad featuring Belgian singers Zwangere Guy and Arno
With its new campaign from TBWA\Belgium, Telenet - one of the largest providers of cable broadband services in Belgium - wanted to showcase two different generations, but with similar mindsets and attitude: be yourself, be creative, be bold.
The spot begins with two singers (Zwangere Guy and Arno), and then turns into a split screen masterpiece. Arno (right) enters a laundromat, with a man being cleaned, quite literally. While ZG (left) enters the underground sewer system.
Throughout the whole film, we watch them walking through hallways, open doors, and entering different environments. All of which is symbolic to moving forward: when life shuts one door, another one opens.
Every location keeps the audience intrigued: we go from churches, to boxing arenas, to pools, to tunnels, to roofs, to cemeteries and more. The artists sometimes switch sides, mimic each others lyrics, and sometimes even meet in their respective screens.
The left and the right side of the screen could be a film in itself, but the way Czar director Koen has managed to connect them, you wouldn’t want to see it any other way.
In the final scene both artists are side by side (without the split screen) on the top of a roof with the view over the city of Brussels.
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CLIENT
CLIENT: Telenet
VP BRAND, COMMUNICATION & REPUTATION: Ils Neuts
HEAD OF BRAND AND CAMPAIGNING: Marilyn Debisschop
COMMUNICATION MANAGERS: Maartje Berben, Sharon Lavaert, Julie Van der Borght, Inge Van Der Haegen
AGENCY
AGENCY: TBWA Belgium
CHIEF CREATIVE OFFICER: Jan Macken
SENIOR COPYWRITER: Thomas Driesen
SENIOR ART DIRECTOR: David Maertens
MANAGING DIRECTOR: Nicolas De Bauw
ACCOUNT DIRECTOR: Max Fauconnier
SENIOR ACCOUNT MANAGER: Ellen Van Praet
PROCESS DIRECTOR: Jasper Govaerts
HEAD OF TRAFFIC: Karen De Weerdt
HEAD OF PRODUCTION: Mieke Vandewalle
AGENCY PRODUCERS: Cindy De Mooter & Lore De Smet
HEAD OF STRATEGY: Bert Denis
STRATEGY DIRECTOR: Stephanie Vercruysse
LEAD DIGITAL CREATIVE: Geert Feytons
DIGITAL CREATIVE: Anke Verhaegen
DESIGN LEAD: Hendrik Everaerts
DESIGNER: Jana Keppens
MOTION DESIGNER: Olivier Verbeke
PRODUCTION COMPANY
PRODUCTION COMPANY: Czar
EXECUTIVE PRODUCER: Eurydice Gysel
PRODUCER: Maarten de Sutter
CREATIVE, SCRIPT & DIRECTOR: Koen Mortier
DOP: Grimm Vandekerckhove
Art director: Geert Paredis
TALENT: Zwangere Guy & Arno
POST-PRODUCTION COMPANY
POST-PRODUCTION COMPANY: Make
POST-PRODUCERS: Cindy De Mooter, Bieke De Keersmaecker, Lore Desmet
EDITOR: Nico Leunen
ONLINE: Enzo Piccinato, Xavier Pouleur, Dries Derycke
GRADING: Olivier Ogneux
MUSIC MIX: Paulo Rietjens
MUSIC: Charles Dumont (Peer Music), Zwangere Guy (Universal Music) & Arno
SOUND DESIGNER: Senjan Janssen
PHOTOGRAPHY
PHOTOGRAPHER: Jef Boes
PHOTOGRAPHER’S AGENCY: Initials LA
mEDIA
MEDIA agency: PHD
BUSINESS LEADER: Ofelia Faes
digital planner: James Geurs
PR
MEDIA agency: OONA
MUSIC
Song: 'Non, je ne regrette rien' (Michel Vaucaire / Charles Dumont)
Publishing : Peer Music
Music produced by: Arno Hintjens & Zwangere Guy
Arrangements & Musicians: Arno Hintjens (harmonica), Mirko Banovic (bass), Bruno Feverey (guitars)
Additional Lyrics: Zwangere Guy/Gorik van Oudheusden
Recorded and mixed by: Michel “Shelle” Dierickx at ICP Studios & Frontal studio by Paulo “Astrofisiks” Rietjens
Music excecutive producers: Cyril Prieur & Dis Huyghe
Management Zwangere Guy: Dis Huyghe
Management Arno: Cyril Prieur
MUSIC BRAND AGENCY UMGB:
Project Coordinator: Stefanie Van Breedam
Business Development Manager: Liesbeth Verborg
Genres: Music performance
Categories: Internet, Utilities
Czar BE, Mon, 17 Aug 2020 14:58:34 GMT
