Adstream
Hobby home page
liahome
Soundlounge
Five By Five
adobe front page
Contemplative Reptile
Please Select
  • Indian Edition
  • Spanish edition
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition

Telenet's Split-Screen Spot Shows Two Sides of the Same Coin

Creative 205 Add to collection
TBWA\Belgium teams up with Czar director Koen Mortier to launch ad featuring Belgian singers Zwangere Guy and Arno
Telenet's Split-Screen Spot Shows Two Sides of the Same Coin

With its new campaign from TBWA\Belgium, Telenet - one of the largest providers of cable broadband services in Belgium - wanted to showcase two different generations, but with similar mindsets and attitude: be yourself, be creative, be bold.

The spot begins with two singers (Zwangere Guy and Arno), and then turns into a split screen masterpiece. Arno (right) enters a laundromat, with a man being cleaned, quite literally. While ZG (left) enters the underground sewer system. 

Throughout the whole film, we watch them walking through hallways, open doors, and entering different environments. All of which is symbolic to moving forward: when life shuts one door, another one opens.

Every location keeps the audience intrigued: we go from churches, to boxing arenas, to pools, to tunnels, to roofs, to cemeteries and more. The artists sometimes switch sides, mimic each others lyrics, and sometimes even meet in their respective screens. 

The left and the right side of the screen could be a film in itself, but the way Czar director Koen has managed to connect them, you wouldn’t want to see it any other way. 

In the final scene both artists are side by side (without the split screen) on the top of a roof with the view over the city of Brussels. 

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
CLIENT

CLIENT: Telenet

VP BRAND, COMMUNICATION & REPUTATION: Ils Neuts

HEAD OF BRAND AND CAMPAIGNING: Marilyn Debisschop

COMMUNICATION MANAGERS: Maartje Berben, Sharon Lavaert, Julie Van der Borght, Inge Van Der Haegen

AGENCY

AGENCY: TBWA Belgium

CHIEF CREATIVE OFFICER: Jan Macken

SENIOR COPYWRITER: Thomas Driesen

SENIOR ART DIRECTOR: David Maertens


MANAGING DIRECTOR: Nicolas De Bauw

ACCOUNT DIRECTOR: Max Fauconnier

SENIOR ACCOUNT MANAGER: Ellen Van Praet

PROCESS DIRECTOR: Jasper Govaerts

HEAD OF TRAFFIC: Karen De Weerdt

HEAD OF PRODUCTION: Mieke Vandewalle

AGENCY PRODUCERS: Cindy De Mooter & Lore De Smet

HEAD OF STRATEGY: Bert Denis

STRATEGY DIRECTOR: Stephanie Vercruysse

LEAD DIGITAL CREATIVE: Geert Feytons

DIGITAL CREATIVE: Anke Verhaegen

DESIGN LEAD: Hendrik Everaerts

DESIGNER: Jana Keppens

MOTION DESIGNER: Olivier Verbeke


PRODUCTION COMPANY

PRODUCTION COMPANY: Czar

EXECUTIVE PRODUCER: Eurydice Gysel

PRODUCER: Maarten de Sutter

CREATIVE, SCRIPT & DIRECTOR: Koen Mortier

DOP: Grimm Vandekerckhove

Art director: Geert Paredis

TALENT: Zwangere Guy & Arno

POST-PRODUCTION COMPANY

POST-PRODUCTION COMPANY: Make

POST-PRODUCERS: Cindy De Mooter, Bieke De Keersmaecker, Lore Desmet

EDITOR: Nico Leunen

ONLINE: Enzo Piccinato, Xavier Pouleur, Dries Derycke

GRADING: Olivier Ogneux

MUSIC MIX: Paulo Rietjens

MUSIC: Charles Dumont (Peer Music), Zwangere Guy (Universal Music) & Arno

SOUND DESIGNER: Senjan Janssen

PHOTOGRAPHY

PHOTOGRAPHER: Jef Boes

PHOTOGRAPHER’S AGENCY: Initials LA

mEDIA

MEDIA agency: PHD

BUSINESS LEADER: Ofelia Faes

digital planner: James Geurs

PR

MEDIA agency: OONA

MUSIC

Song: 'Non, je ne regrette rien' (Michel Vaucaire / Charles Dumont)

Publishing : Peer Music

Music produced by: Arno Hintjens & Zwangere Guy

Arrangements & Musicians: Arno Hintjens (harmonica), Mirko Banovic (bass), Bruno Feverey (guitars)

Additional Lyrics: Zwangere Guy/Gorik van Oudheusden

Recorded and mixed by: Michel “Shelle” Dierickx at ICP Studios & Frontal studio by Paulo “Astrofisiks” Rietjens

Music excecutive producers: Cyril Prieur & Dis Huyghe

Management Zwangere Guy: Dis Huyghe

Management Arno: Cyril Prieur

MUSIC BRAND AGENCY UMGB:

Project Coordinator: Stefanie Van Breedam

Business Development Manager: Liesbeth Verborg

Genres: Music performance

Categories: Internet, Utilities

Czar BE, Mon, 17 Aug 2020 14:58:34 GMT