Teleflora Tells Nostalgic Animated Story of One Hopeless Romantic

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WIZZ director Gary Levesque’s first solo film tells a touching tale of true love, with plenty of behind-the-scenes goodies to show off the craft
Teleflora Tells Nostalgic Animated Story of One Hopeless Romantic
WIZZ director/animator Gary Levesque (one part of former directing duo Flying V)  teams up with Blacklist in a touching film for US flower delivery service Teleflora.

In his first solo directorial debut, Gary portrays a young man who expresses himself with red roses in the hopes of finding his one true love. In this 90-second film, we follow the journey of this hopeless romantic who, in spite of a string of heartbreaks, remains ever optimistic in being able to find his soulmate in life. 

Gary says: "When The Wonderful Agency and Teleflora approached me with this project, I was captivated by the idea of working on a long format film with such a strong creative potential. It allowed me a better flexibility to set the context, the background and to develop in detail the evolution of the main character as we follow this man over a long period of his life - from his childhood to adulthood. This sequence of "slices of life" reminds me of the introduction to Disney's film "Up", where the most important moments in Carl's life play out one after another.

"It was a rich and challenging experience to see the character's design evolve throughout the film, both in terms of styling and the ageing of his face, while also working on a range of  expressions.

"I come from 3D, so the creation of this universe in 2D all in black and white (with a few brushstrokes of red to highlight the flowers ;) ) was a great opportunity to create longer shots, a varied cast of characters and to craft a more elaborated narrative."
 
The campaign launches across multiple platforms including YouTube, Hulu, Tubi and Facebook & TV for the U.S. market...just in time for Valentine’s Day. 

Check out some early concepts here:


Here is some insight into what the character development looked like:


And finally, a collection of animation breakdowns:

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Music

Music Company: Airbox Music Publishing

Composer: Andrew Shapiro

Producer: Michael Riesman and Andrew Shapiro

Animation

Animation Company: Wizz

Director: Gary Levesque

Producer: Amanda Stubbs

Compositing: Philippe Valette

Character Design: Leila Courtillon & Andrei Sitari

Animation: Jeremy Pires, Vic Chun, Bernard Bui, Andrei Sitari, Emmanuel Lantam, Gary Levesque & Lucas Durkheim

Client

Advertiser: Teleflora

Clients: Senior Director, Consumer Marketing

Production Company

Production Company: Blacklist

Executive Producer: Karen Lawler

Producer: Jodi Kraushar

Managing Director: Adina Sales

Creative Agency

Creative Agency: The Wonderful Agency

Chief Creative Officer: Darren Moran

Executive Creative Director: Amber Justice

Copywriter: Alan Snider

Art Director: Shaun Wright

Producer: Rich Rosenthal

Associate Creative Director: Alan Snider, Shaun Wright

Genres: Animation, Visual VFX, People, Storytelling

Categories: Online retailers, Retail and Restaurants

QUAD Group, 1 year ago