Saatchi & Saatchi London
Tue, 16 Jul 2013 04:50:38 GMT
Telecom New Zealand unleashes high-speed Ultra Broadband with a striking new integrated campaign from Saatchi & Saatchi.
Telecom has brought its new high-speed Ultra Broadband range to market in full force, with its newest ad campaign sweeping onto Kiwis’ TV screens last night.
The 60” spot, titled Waiting is Over, speaks to New Zealanders’ most loved uses for the Internet, and to our growing appetite for faster, more reliable connections. It captures a series of frozen moments, linked by their demand for unadulterated, ultra-fast broadband.
With the country’s largest Internet provider now offering Fibre and VDSL broadband, more Kiwis than ever will have the chance to enjoy a smooth and seamless Internet experience.
Telecom’s GM of Brand, Communications and Digital, Kellie Nathan, said she’s thrilled with the new campaign. “Not only is this the most exciting comms work Telecom’s done in years, it’s some of the best work I’ve ever seen. There’s no doubt it’s going to deliver the sort of cut-through we are hoping for.”
“Executionally it feels like Telecom at its absolute best,” says Antonio Navas – ECD at Saatchi & Saatchi NZ. “We’re ecstatic that we’ve been able to bring such a great idea to life in such an impactful way.”
Navas said additional TV, radio, digital and outdoor executions will be rolling out over the coming weeks.
Agency: Saatchi & Saatchi New Zealand
Client: Telecom New Zealand
Executive Creative Director: Antonio Navas
Creative Director: Nathan Cooper
Creative Team: Arnya Karaitiana & Phil Hickes
Agency Producer: Jane Oak
Business Director: Ben Fielding
Account Director: Jen Murphy
Account Manager: Kate Taylor
Planner: Ben Fielding
Production Company: GoodOil
Director: Michael Spiccia
Executive Producer: Juliet Bishop
Cinematographer: Crighton Bone
Production Designer: Guy Treadgold
Editors: Drew Thompson / Michael Lonsdale
VFX Supervisor: Nick Ponzoni
VFX Executive Producer: Anya Kruzmetra
Music Composition: Elliott Wheeler / Turning Studios
Audio Post: Franklin Rd