Telecom Brand Cox Communications Mines Crypto and Games All Night in Latest Spot

What happens when you put three twenty-somethings together on one internet network? Cox Communications targets a tech-oriented audience in their newest work from AOR Arnold Worldwide that highlights their Gig internet speeds. Whether it's mining crypto, gaming or staying connected to loved ones, Cox Communications knows that people are looking for a simple, intuitive internet experience that can keep up with their demands. 

Bre Rossetti, chief strategy officer, Arnold, says: “Younger audiences are using the internet for vastly different reasons and in different ways than before. That may seem obvious, but for brands like Cox, it’s become increasingly more important to truly understand why consumers are demanding more from their ISPs and act upon their expectations. This new work from Cox shows that whether it’s purchasing NFTs or mining Bitcoin, gig internet speeds is becoming mainstream, and Cox can meet those needs.” 

Gaston Vaneri, SVP brand, Cox Communications, says: "Everyone is using the internet, but there’s a new generation of tech forward consumers that are counting on speed and reliability to keep them connected with the world around them. Arnold is helping us show that gig speed internet is one way Cox is helping to meet these consumer needs.”