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Teens in the Philippines Get Haunted Halloween with New Fanta Scream Machine

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Spooky experiential campaign saw zombie hands fly out of the machines instead of the Fantas as expected

Teens in the Philippines Get Haunted Halloween with New Fanta Scream Machine

The glowing faulty vending machine offering ‘Free ROYAL’ - at the heart of Intramuros in Manila - was an interesting invitation to several group of friends who were exploring the area.

With the simple request of screaming at the top of your lungs (to a satisfactory volume), friends were able to get their reward and a special treat – a gooey, icky, rubbery hand grabbing their hand and their ROYAL (Fanta).

“Fanta (locally known as Royal) is a playful brand that connects and unleashes teens’ imagination and playful ideas,” said Pratik Thakar, The Coca-Cola Company Asia’s Integrated Marketing Communication Director.

He further added, “Halloween is the perfect occasion to create a seamless Integrated Brand Experience that will instantly link the values of Fanta with the festive context of the occasion, as well as teen relevance. Thus, the Scream Machine was born.”

ROYAL has always been about celebrating playful fun. This Halloween was a perfect time to bring friends together and get them to be playful through some pretty-intense and fun screaming exercise and a bottle of ROYAL.

And just when you thought you’ve screamed the loudest, the #ScreamForRoyal machine was able to get


CREDITS

Client: Coca-Cola
Pratik ThakarBU IMC Director I SG-BU Marketing
Yasmin Mallari: MC Director – Connections I ASEAN Connections Planning
Stephan CzypionkaRegion Marketing Director I PH Marketing
Jenny CincoDirector Promotions I PH Marketing
Justin KingsuIMC Lead PH Marketing
Rommel RicoMarketing Manager Sparkling
Jessie ErictaSr. Brand Manager
Atty. Cristina Bernardino: Counsel, ASEAN I Philippines
Samantha IMCR Manager I PH PAC
Agency: Ogilvy
CREATIVES / STRATEGY
Mike Sicam:  Group ECD
Pocoy CalventoCreative Director
Gretchen QueASEAN Social Hub Content Lead
Hans MalangASEAN Social Hub Content Lead
Kaye EnriquezASEAN Social Hub Insights and Analytics Lead
Erielle Pineda: ASEAN Insights and Analytics Manager
Ces Dimalanta: ASEAN Social Hub PH Social Specialist
ACCOUNTS
Donnah Alcoseba
Managing Partner
Ina Sambrano
Account Director
Sheena Badulis
Project Manager
PRODUCERS
Nino Macavinta
Dhang Santiago
Gave Macalintal
Production House: Go Motion
Joseph Teoxon: Director
Arlene Manalo: Executive Producer
Ica Azucena: Production Manager
view more - Creative
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Genres: People

lbbonline.com, Fri, 26 Oct 2018 17:19:49 GMT