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Ted Baker's Christmas Campaign Delivers Dancing Antics for Festive Season

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Fanciful spot by FAMILIA uses a camera technique called ‘cinemagraphing’ which showcases unreal repetitive action in a way that is visually believable

Ted Baker's Christmas Campaign Delivers Dancing Antics for Festive Season

Craig Moore collaborates with Ted Baker to create their Christmas ad.

Using fun and quirky performances to engage the viewer, showcasing various Ted Baker products and the wonderful range of clothing across the three main collections: Menswear, Womenswear and Colour By Numbers. 

What special gifts will you bring to Ted Bakers Xmas Party?

Craig Moore notes, " We wanted to have fun with the performances, using playful and crazy actions to make the whole film fun, crazy and cool. Rhythm was very much a part of the process and we wanted the scenes and actions to have a musicality to them that flows easily from one subject to the next."

"To really push the creative boundaries of the performances, we explored a technique called ‘cinemagraphing’ which allowed us to section off a part of the shot to create a repetitive action that seemed almost believable… but not. It was all in the name of some good old Christmas fun. Laugh, be merry, and look great."

CREDITS

Brand
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
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Genres: Luxury, Fashion & Beauty, Storytelling, People, Music & Sound Design

Categories: Clothing and Fashion, Day Wear

FAMILIA, Thu, 08 Nov 2018 14:01:58 GMT