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Ted Baker's Christmas Campaign Delivers Dancing Antics for Festive Season

Creative 283 Add to collection

Fanciful spot by FAMILIA uses a camera technique called ‘cinemagraphing’ which showcases unreal repetitive action in a way that is visually believable

Ted Baker's Christmas Campaign Delivers Dancing Antics for Festive Season

Craig Moore collaborates with Ted Baker to create their Christmas ad.

Using fun and quirky performances to engage the viewer, showcasing various Ted Baker products and the wonderful range of clothing across the three main collections: Menswear, Womenswear and Colour By Numbers. 

What special gifts will you bring to Ted Bakers Xmas Party?

Craig Moore notes, " We wanted to have fun with the performances, using playful and crazy actions to make the whole film fun, crazy and cool. Rhythm was very much a part of the process and we wanted the scenes and actions to have a musicality to them that flows easily from one subject to the next."

"To really push the creative boundaries of the performances, we explored a technique called ‘cinemagraphing’ which allowed us to section off a part of the shot to create a repetitive action that seemed almost believable… but not. It was all in the name of some good old Christmas fun. Laugh, be merry, and look great."

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Brand: Ted Baker

Post Production / VFX

Colourist: Matt Turner

Post Production Company: Absolute Post

Producer: Sally Heath


Edit Company: Tenthree

Editor: Chris Roebuck


Composer: Daniel Lidchi

Production Company

Production Company: FAMILIA

Executive Producer: Toby Walsham

Director: Craig Moore

DOP: Ed Gibbs

Producer: Hannah Bilverstone

Genres: Music & Sound Design, People, Fashion & Beauty, Luxury, Storytelling

Categories: Clothing and Fashion, Day Wear

FAMILIA, Thu, 08 Nov 2018 14:01:58 GMT