Wunderman Thompson Bangkok
1 year ago
How technology, from both start-ups and giants, is disrupting the region’s healthcare industry, plus how wellness is permeating multiple areas beyond traditional health sectors, are just two over-arching themes in J. Walter Thompson Intelligence APAC’s latest in-depth report “The Well Economy: Asia Edition”.
Revealing how consumer beliefs and behaviours across Asia Pacific are evolving when it comes to health, “The Well Economy: Asia Edition” identifies trends and opportunities for brands across Asia, both in the traditional health care sector - hospitals, clinics, insurers, pharmaceuticals - and its expanding ecosystem of players in areas such as technology, food, beauty, hospitality, retail, the workplace and medical tourism.
Two macro-trends to emerge from the report:
Technology giants like China’s Alibaba and Tencent as well as local start-ups across the region are disrupting health and wellness in Asia Pacific in three key ways:
Health and wellness’s expanding eco-system offers opportunities for everyone, including new players, but their rise might, in turn, impact ‘traditional’ health like hospitals, pharmaceutical and insurance providers.
Sectors on the rise in Asia Pacific include:
Commenting on the findings, the report’s author Chen May Yee APAC Director, The Innovation Group
at JWT Intelligence said, “Across Asia, amid rising incomes and rising expectations, patients are acting more and more like consumers – moving from a passive to an active stance. In tandem, and perhaps in response, the medical world is borrowing from the lifestyle sectors. And with new players, particularly tech companies, starting to disrupt healthcare by exploiting inefficiencies, ‘traditional’ sectors need to embrace this change, or run the risk of getting left behind.”
This study includes original consumer data by JWT Intelligence’s in-house data unit SONAR™ from 2,500 consumers in China, Japan, Thailand, Indonesia and Australia, as well as interviews with experts and case studies here.Wunderman Thompson Bangkok, 1 year ago