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Technology Takes the Front Seat in DDB Spain's New Audi Campaign

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The campaign is based on the concept that true technological innovation frees you

Technology Takes the Front Seat in DDB Spain's New Audi Campaign

DDB Worldwide Spain has launched a video manifesto to introduce the new Audi A8 model. The video marks the first part of a global campaign that will be launched in November.

In this new piece, technology takes the front seat. The campaign is based on the concept that true technological innovation frees you, so you can focus on what really matters. The film's tagline, 'Forget the car,' summarises the philosophy that the new Audi A8 is more than a car, it is an innovative tool available to the driver.

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Music

Sound Design: BSO

Production Company

DOP: Patrick Curtet

Producer: Dany Vives

Post Production / VFX

Post Production Company: Beeline / Deluxe

Creative Agency

Art Director: Juliana Leal, Guille Gómez, Sara Simoncini

CEO: Jose Maria Viñals Rock

Copywriter: Jonathan Warncke, Selina Heathcote, Tomy Megna

Creative Agency: DDB Spain

Executive Creative Director: Daniel Calabuig

Planner: Cristiana Zito

Producer: Laura Escobar

Project Director: Philipp Meyer

Client

Advertiser: AUDI AG

Genres: In-camera effects

Categories: Automotive, Cars

DDB EMEA, Fri, 28 Jul 2017 09:40:39 GMT