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Tear-Jerking Ad for Guardian Funerals Shows the Loving Relationship Between Father and Daughter

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13CO director Lizzy Bailey delivers an honest, tender spot created by M&C Saatchi Sydney

Tear-Jerking Ad for Guardian Funerals Shows the Loving Relationship Between Father and Daughter

​13CO performance director Lizzy Bailey has finished a new campaign for Guardian Funerals via agency M&C Saatchi Sydney. What kind of funeral would you choose to have? With the risk of coming across too heavy, this confronting concept was shown through a bitter sweet insight into a close father/daughter relationship, enjoying a touching final moment together and a last giggle as the family and friend dynamics happen around them.​

​Bailey handled this execution with honesty, tenderness and respect with charming glimmers of humour. She created a vibe that was intimate, engaging, slightly surreal and charmingly relatable. The script deserved a beautiful emotive drama approach. Naturally lit and atmospheric, Bailey worked with DOP Peter Eastgate to create a scene with stunning depth, texture and artful framing that subtly embeds viewers in their world. With cinematic beauty, the film plays like a scene from a movie with funny interplay and moments of poignancy that nicely articulate their closeness and Guardian Funerals ability to create a relaxed space so they can have this last moment.​

Guardian Funerals - Bonsai
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Advertiser: Guardian Funerals

Creative Agency

Creative Agency: M&C Saatchi, Sydney

Creative: David Govier

Executive Creative Director: Avish Gordhan

Chief Creative Officer: Cam Blackley

Producer: Ros Payne

Production Company

Production Company: 13CO

Director: Lizzy Bailey

DOP: Pete Eastgate

Producer: Rebecca Bennett

Executive Producer: Charity Downing

Executive Producer: Roy De Giorgio


Editor: Lucas Vazquez

Post Production / VFX

Post Production Company: RES

Colourist: Ben Eagleton

Post Producer: Carolien Foley

Post Executive Producer: Amanda Cairns-Cowan


Sound Company: Rumble Studios

Sound Designer: Liam Annert

Sound Executive Producer: Michael Gie

Genres: Storytelling

13CO, Wed, 02 Mar 2022 09:08:00 GMT