, Publicis Groupe’s fully integrated media, digital and communications agency, has brought on 72andSunny alumna, Jessica Sinn, as its new management director of growth, effective immediately. In this role, Jessica will be responsible for the agency’s marketing and new business efforts, leading initiatives to attract new clients and partnering with existing clients to grow organic efforts.
A sought-after new business leader, Jessica’s experience is a true hybrid of account, planning, project management and production where she balances structure with chaos leading to innovative work. Based in Los Angeles, she will report directly to Kyle Acquistapace, executive director, communications.
“Jessica brings a wealth of experience from kindred agencies like Wieden+Kennedy and 72andSunny where she was instrumental in the growth of those agencies and their clients alike,” said Julie Michael, CEO of Team One. “There’s an optimism to her that’s contagious. There’s no doubt that she’ll be a huge asset to our team as we look to continue our strategic growth journey in 2021.”
With over a decade of experience in business development and management, Jessica has a proven track record of ushering in effective partnerships. During her time at 72andSunny as director of business development, she led the team on a transformational streak of high-profile wins including Pinterest, Pacific Foods, See’s Candies, Pabst Blue Ribbon, Marriott Bonvoy and adidas.
Prior to that, Jessica was at Wieden+Kennedy for ten years. She spent eight of those years in Portland helping to redefine the voice of the agency, the overall approach to new business and helped the team win over $150 million in revenue before moving to China in 2017 to lead new business and marketing efforts in the Shanghai office. While in China, she helped the agency reel in Airbnb, KFC, Old Spice, Oppo and BMW.
“Team One is one of those best kept secrets in advertising. It is a company that knows who they are, where they want to go, and has the expertise and talent to deliver on that vision. It’s a combination that you rarely find these days,” commented Jessica. “Given the team’s long-standing success with Lexus and other category defining brands, I’m excited to share the agency’s success story with others and show them the magic of Team One.”