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Team One Offers You to 'Chateau Your Holidays' with Wine Brand Chateau Ste. Michelle

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30-second spot directed by JOJX's Rafaela Carvalho draws on the desire to bring style back into our lives for the holidays

Team One Offers You to 'Chateau Your Holidays' with Wine Brand Chateau Ste. Michelle

Like most things this year, the holiday season and the typical celebrations that come along with it, will look a bit different. But there’s no doubt that people will want to bid farewell to a difficult 2020 in style. Wine brand Chateau Ste. Michelle, in partnership with Team One, has launched a new seasonal campaign that captures  that sentiment, encouraging consumers to dress up their holiday table.

A new 30-second spot, Chateau Your Holidays, draws on the desire to bring style back into our lives for the holidays, tired of the loungewear we’ve been donning for most of the year. The new spot features a family all dressed up and ready for an elegant holiday celebration, pouring each other glasses of wine and clinking their glasses all the while. It is not until the end of the spot that we see everyone is wearing pyjamas from the waist down, bringing us back to the reality that is 2020. The playful spot emanates joy, wonder, and elegance in an otherwise lacklustre year. 

The spot will run across Connected TV nationwide, with a strong concentration in Seattle, Houston and San Antonio. The holiday campaign also includes digital, social, print, and radio elements. 

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Agency: Team One

Associate Director, Business Affairs: Janet Anderson

Group Account Director: Emily Krueger/John Coelho

Creative Director: Philipp Dietz

Senior Producer: Amy Gershwin

Chief Creative Officer: Chris Graves

Creative Director: Jon King

CEO: Julie Michael

Digital Producer: Lizette Mazon

Senior Project Manager: Ryan Sierra

Executive Creative Director: Jason Stinsmuehlen

Director of Content Production: Sam Walsh

Production Company: JOJX

Director: Rafaela Carvalho

Executive Producer: Joe Care

Executive Producer: Pedro Aragão de Oliveira

Executive Producer: Jackson Morton

Head of Production/Controller: Tara Spencer

Production Manager: MK Wise

Line Producer: Sam Cohan

Editorial and Post Production Company: TOM

Director of Post Production & VFX, Executive Producer: Bryan


Director of Operations, Multimedia: Gina Grosso

Editor: Jillian Corsie

VFX/Flame Artist: James Bohn

Motion Graphics: David Silvers

Post Producer: Cody Pittard

Colorist: Sergio Pasqualino Junior

Music Company: Quiet City Music + Sound

Composer: Darren Solomon

Creative Director: Chris Jordao

Executive Producer: Xanna D'aguiar

Track: "Stay a Little While"

Voiceover: Leigh Davidson

Recording Studio: Margarita Mix

Sound Mixer: Bob Gremore

Genres: People

Categories: Wines, Alcoholic Beverages

JOJX, Wed, 11 Nov 2020 15:23:12 GMT