senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Hires, Wins & Business in association withLBB
Group745

Team One Named Agency of Record for Samsung’s Dacor

01/02/2017
Advertising Agency
Los Angeles, USA
222
Share
Agency will debut new consumer-facing creative work for luxury kitchen brand in June

Premium and luxury brand agency Team One has won a competitive pitch for Dacor, a subsidiary of Samsung Electronics America that designs, manufactures and distributes American-made, ultra-premium kitchen appliances.

In close partnership with Dacor, Team One will lead creative, strategy, public relations, social, digital, experiential and media planning responsibilities, while Samsung’s media agency, Starcom, will handle media buying duties. Dacor’s refreshed brand creative will be unveiled this summer, reflecting the company’s commitment to providing high-performance and high-style products to consumers passionate about cooking and entertaining.

“We chose Team One because they share our intense ambition for Dacor’s future,” said Chuck Huebner, Dacor president & chief executive officer. “Their deep understanding of affluent customers, along with their creative ideas for the brand, will help us succeed across digital, social and experiential channels.”

“Samsung is a company dedicated to human-centered technology and sublime experience design. Dacor is an ultra-premium kitchen appliance company that embodies craftsmanship, quality and service. The combination of these two organizations is certainly putting the category on notice,” said Julie Michael, president of Team One.

Credits
Work from Team One
Exceptional Things
Lexus GX
09/04/2024
9
0
Secret Entrance
Lexus GX
09/04/2024
4
0
Battle Out There
Lexus
02/10/2023
13
0
ALL THEIR WORK