Team One, Publicis Groupe’s fully integrated media, digital and communications agency for premium brands, announced today the hire of Mark Koelfgen as its newest executive creative director. Joining from David&Goliath, Koelfgen’s celebrated creative career and expertise will help propel Team One’s creative vision forward, taking premium brands into the future at the intersection of technology and storytelling.
Koelfgen will help lead efforts across Lexus and the agency’s growing portfolio of clients including Mark Levinson, Sparklight, Wisk, and Make-A-Wish, and will be involved with the agency’s New Business efforts. He will report to Team One’s chief creative officer, Chris Graves.
“We’re known for our deep understanding of modern affluent consumers and heritage building premium brands. With that comes an even higher expectation for the creative thinking that’s needed to resonate in those worlds,” said Graves."With the addition of Mark, we’ll continue to push our creativity even further, up-leveling our ambitions for our clients. It’s an exciting but challenging time to be a creative in our industry, but if anyone is up for the challenge of leading our team through it, it’s Mark."
An experienced industry veteran, Koelfgen spent the last four years at David & Goliath, where he served as the executive creative director, heading up the agency’s flagship account for Kia. His most recent work, Robo Dog, placed fourth on the USA Today Ad Meter for the Super Bowl. Prior to that, Koelfgen spent a stint at Ogilvy as Executive Creative Director, spearheading the IBM and Comcast accounts, and served as Chief Creative Officer at McGarrybowen NY for a decade, where he helped grow the shop from 70 to over 700 people and touched clients including HP, Verizon, JP Morgan Chase, Marriott, InBev, Reebok and Maserati. He also worked in the creative departments of GSD&M, Deutsch, DM9 and DDB earlier in his career.
“I've admired Team One from a distance for nearly two decades and always thought, maybe someday I would work there,” said Koelfgen. “I'm really looking forward to contributing to the Team One legacy, helping grow the agency and overall creative offering for clients - I know I can make a difference and learn a lot.”