Defining moments from past Olympics Games which capture British sporting victories will be broadcast across Ocean Outdoor’s premium digital network to mark the period that Tokyo 2020 would have been taking place. The out of home (OOH) campaign, created by Ocean in association with the British Olympic Association, breaks on Saturday 1st August running until Sunday 9th August and forms part of Team GB’s ‘One Year To Go’ countdown to the Games in 2021.
Drawing on archive Olympic footage from 1992 to 2016, the campaign will showcase Team GB’s rich history, highlighting some outstanding British sporting achievements and moments. Two clips every day will appear nationwide across nine large format premium screens in eight cities including London, Manchester, Glasgow, Birmingham, Leeds, Liverpool, Nottingham, Edinburgh and Newcastle.
These sporting highlights will rotate daily with clips from the International Olympic Committee’s 'Stronger Together' campaign which has been produced to mark the countdown to the postponed Tokyo Games in 2021.
Team GB’s OOH celebration opens with swimmer Becky Allington’s gold winning freestyle race at the 2008 Beijing Olympics, followed by Andy Murray’s tennis victory against Roger Federer (London 2012); Kelly Holmes’s 800 metre Gold winning race (Athens 2004); Sally Gunnell’s 400 metre hurdles Gold (Barcelona 1992); and Jessica Ennis’s heptathlon Gold (London 2012). Other knockout moments include Team GB’s women’s hockey Gold and Nicola Adams’s boxing Gold success, both at Rio 2016; and Anthony Joshua’s boxing Gold victory (London 2012).
The out of home campaign replaces live highlights and broadcast content Ocean screens would have carried from Tokyo 2020 as part of its official partnership with Team GB.
British Olympic Association head of marketing Ed Jones said: “We're really excited to be working with Ocean on this campaign, it represents a great opportunity to deliver our 'One Year To Go' message at scale and highlight the role Team GB plays in bringing the nation together.”
Similar archive material will appear on Team GB’s social media channels. Other activity under the wider ‘One Year To Go’ umbrella campaign includes #IAmTeamGB
in which athletes set challenges to keep people fit and active. And, on Monday 27th July, Team GB launched a new podcast, 'The Moments That Made Me', to drive deeper engagement with its fan base.
Team GB’s official media partner since 2015, Ocean is a key content channel for the BOA in the run up to and during both the Olympic Games and Olympic Winter Games.