Droga5 New York
Mon, 12 Oct 2015 15:57:53 GMT
Droga5 is kicking off the week with a new campaign launch. This past summer, the agency launched our first campaign for Clearasil, 'Let's Be Clear.' Today, the agency has launched the next phase of the campaign, "Teacher Truths."
Being a teen can be overwhelming, and today’s teens are stressing out more than ever. They’re stressed about grades, getting into college, acne, asking people to prom in the biggest way possible, etc.
Clearasil understands this, and wants to help reassure teens that it’s all gonna be okay–their acne will end and so will their other high school troubles. Pretty soon, they won’t even need Clearasil anymore.
Droga5 created a program called “Teacher Truths” where teachers put teen acne into perspective by sharing examples of things that really DO last forever. Things like, reading the Scarlett letter over and over or smelling BO all day long.
The hero film shows real teachers sharing their Teacher Truths and leads to the #TeacherTruthsContest–a chance for teens to enter to win a $5,000 scholarship from Clearasil if they submit their teachers’ teacher truths on either Twitter or Instagram.
"I loved being a part of Clearasil's "Teacher Truths" campaign because someone finally gave that quiet little inner voice inside all of us teachers an actual voice. We think it, and Clearasil let us say it. Plus, think of all the bonding we will create with our students...as they laugh at us," says Kelli Dawn Hancock, a teacher featured in the film.view more - Creative
Colourist: Seth Ricart
Executive Producer: Marcus Lansdell
Post Production Company: Ricart and Co.
Edit Assistant: Zoe Newman
Edit Company: Mackenzie Cutler
Editor: Ryan Steele
Executive Producer: Sasha Hirschfeld
Director: Neal Brennan
DOP: Andrew Wheele
Executive Producer: Michael Sagol
Producer: Megan Porche
Production Company: Caviar Content
Art Director: Mary Dauterman
Chief Creative Officer: Ted Royer
Chief Strategy Officer: Jonny Bauer
Copywriter: Sarah Lloyd
Creative Agency: Droga5 NY
Creative Chairman: David Droga
Executive Producer: Adam Perloff
Group Account Directors: Olivia Legere
Group Creative Director: Tim Gordon
Head of Art: Cliff Lewis
Head of TV / Production: Ben Davies
Integrated Producer: Topher Lorette
Interactive Group Head: Niklas Lindstrom
Interactive Producer: Tasha Cronin
Producer: Jacqueline Omanoff
Senior Designer: Joseph Dasaro
Social: Gabrielle Nicoletti
Strategy: Danielle Travers ,Tom Hyde
Strategy Director: Will Davie
Design director: Rich Greco
Creatives: (Chief Creation Officer) SallyAnn Dale
Sound Mix: Chris Afzal
Categories: Home Appliances, BathroomDroga5 New York, Mon, 12 Oct 2015 15:57:53 GMT