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TD Bank Partners with TBWA\Chiat\Day to Launch New Secure Software VoicePrint

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The system is able to verify their identify simply using the sound of their voice

TD Bank Partners with TBWA\Chiat\Day to Launch New Secure Software VoicePrint
Today, TD Bank is launching content to promote its voice recognition security software, VoicePrint. With this technology, when customers call, the system is able to verify their identify simply using the sound of their voice. This puts TD ahead of the curve in the US financial services market, and represents an important step in keeping their customers' identity and information safe and secure. 

TD Bank partnered with TBWA\Chiat\Day to create a video experiment to test the VoicePrint technology, which is running on YouTube, and will be on Facebook and Instagram next week. In the film, we see a professional voice impersonator attempt to fool the TD VoicePrint system by mimicking customer's voices on the phone - they watch in awe as he learns their speech patterns, and converses with their closest friends and family. It's a highly entertaining way of proving just how secure the new technology is. 


TD VoicePrint uses over 150 different characteristics that make up your voice, transcribing them in real time into a unique algorithm that cannot be replicated -- so customers can skip security questions and get secure access to the help they need faster. 

Check out the film here.

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Music

Audio Post Production: Coupe Studios, Boulder, CO

Music Agency: Overcoast

Offline

Editor: Jess Weber

Post Production / VFX

Animation: Christian Robins

Finish: Freefolk NYC

Head of Production: Clark Jackson (Supervisor)

Post Production Company: 11 Dollar Bill

Producer: Katie Sink (Chicago), Ramon Nuenz (Boulder)

Colourist: Paul Harrison @ Freefolk NYC

Production Company

Director: Tim Roper

Executive Producer: Cannon Kinnard

Location: Chicago, IL

Managing Director: Lisa Effress

Production Company: F-Yeah & Associates / Bridges Media

Line Producer: Kevin Schroeder

Client

Advertiser: TD Bank

Creative Agency

Executive Creative Director: Wade Alger

Global Director: Ted Guidotti (Creative), Trish Schmitt (Creative)

Group Account Directors: Edward Rogers

Head of Integrated Production: Jason Souter

Integrated Producer: Kelly Sutton

Associate Creative Director: Denver Eastman, Jake Greer

TBWA\Chiat\Day NY, Mon, 19 Jun 2017 09:39:49 GMT