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T+Co Renders World of Possibilities for TE Connectivity

Hires, Wins & Business 161 Add to collection

Trollbäck + Company produces brand film for one of the largest sensor companies in the world

T+Co Renders World of Possibilities for TE Connectivity
Creative agency Trollbäck + Company (T+Co) recently produced a brand film for TE Connectivity (TE), one of the largest sensor companies in the world. Titled "What a Sensor Sees” (:45), the online advert via agency KBS majestically demonstrates how TE products are fostering innovation across a wide range of industries, from aerospace to medical to transportation.
  
Albeit invisible technology to everyday people, T+Co’s creative brief was to visualize the macro impact that TE’s micro sensors have on the world, as well as convey the high level of intelligence, efficiency and performance for which the brand is renowned. 
 
KBS’s narrative concept for the spot required a unique combination of smart design thinking and imaginative CG architecture. T+Co abstracted and animated graphs and performance-oriented metrics of TE products, and used it as a through-line to connect the different vignettes, such as a rocket lift-off, an orbiting satellite, and a racing car. T+Co rendered the ambitious scenes in 3D, which helped bring visual cohesion to the piece. 
 
"We love working with high-tech brands and helping them transform the invisible into a visible reality,”  concludes T+Co Creative Director Brian Bowman.
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T+Co Renders World of Possibilities for TE Connectivity
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Production Company

Creative Director: Brian Bowman

Executive Producer: Erica Schrager

Producer: Shannon Moore

Production Company: Trollbäck + Company

Post Production / VFX

Compositor: Ben Nichols

Creative Agency

Copywriter: Matt Creamer, James Lewis

Creative Agency: KBS

Senior Content Manager: Allyson Doody

Priya PR, Inc., Fri, 20 May 2016 07:35:54 GMT