Creative agency Trollbäck + Company (T+Co) recently produced a brand film for TE Connectivity (TE), one of the largest sensor companies in the world. Titled "What a Sensor Sees” (:45), the online advert via agency KBS majestically demonstrates how TE products are fostering innovation across a wide range of industries, from aerospace to medical to transportation.
Albeit invisible technology to everyday people, T+Co’s creative brief was to visualize the macro impact that TE’s micro sensors have on the world, as well as convey the high level of intelligence, efficiency and performance for which the brand is renowned.
KBS’s narrative concept for the spot required a unique combination of smart design thinking and imaginative CG architecture. T+Co abstracted and animated graphs and performance-oriented metrics of TE products, and used it as a through-line to connect the different vignettes, such as a rocket lift-off, an orbiting satellite, and a racing car. T+Co rendered the ambitious scenes in 3D, which helped bring visual cohesion to the piece.
"We love working with high-tech brands and helping them transform the invisible into a visible reality,” concludes T+Co Creative Director Brian Bowman.
Creative Director: Brian Bowman
Executive Producer: Erica Schrager
Producer: Shannon Moore
Production Company: Trollbäck + Company