TCL Communication Appoints Isobar to Manage Global Social Media Duties

Isobar, part of Dentsu Aegis Network, today announced a major account win with its appointment by TCL, a world leading consumer electronic brand, as their global social media agency following a competitive pitch.

Under the appointment, Isobar Hong Kong will be the global campaign hub for TCL branded mobile business, providing all content creation and development, as well as overseeing the US, UK, Mexico, Portugal, Spain and Turkey, who will manage the content adaptation and activation in their respective markets. The agency will also tap into Dentsu Aegis Network service portfolio for all Paid Media support, enlisting iProspect to manage the paid social investment. The new appointment commenced on January 1st, 2020.

“We are excited to join force with Isobar, to leverage their extensive market experience and network footprint for our ambitious growth agenda.” said Stefan Streit, general manager of global marketing at TCL Communication. “We are a future-focused company. Innovation plays a huge role and we see this quality in our new partner. Their creative approach and advanced capabilities in marketing technology are really impressive.” 

 “We are thrilled to be appointed by TCL Communication, a rising tech star born out of China. Wins like this demonstrate the creative strength and expertise of our Hong Kong team and the depth of our global network” said David Jessop, managing director of Isobar Hong Kong, “With Social Media as a key pillar of TCL’s global marketing strategy, we look forward to delivering content and experiences that will help to transform their business and drive growth in 2020.”