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TBWA\Vietnam Savours Aussie Fruits

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TBWA\Vietnam has created a new campaign for Aussie Fruits in Vietnam

TBWA\Vietnam Savours Aussie Fruits

The Australian company, based in Australia and Vietnam, imports fresh fruits weekly direct from Australian farms to Vietnam.


“Most Vietnamese people don’t know what real fresh fruit is like because of what’s been available in Vietnam. That’s why I started Aussie Fruits. By bringing them truly fresh and robust fruit directly from Australia, they can see what they’ve been missing out on,” said Wayne Hoang Cao, Director and CEO at Aussie Fruits. “There are also a large number of Australian expats living in Vietnam and our fresh produce makes them feel like they never left home.”


“TBWA\Vietnam helped me develop communications that tells our product story in a very clear and memorable way,” said Cao.


The series of posters showcase people enjoying various fresh Aussie Fruits, such as watermelon, apples and oranges. The fruit is so fresh, robust and juicy, they explode and colour the viewer’s lens. The campaign was produced in English and Vietnamese.


The campaign launches kicks off in Ho Chi Minh City at the city-wide Australia Day event organized by the Australia Chamber of Commerce in Vietnam.



Client: Aussie Fruits – CDH Brothers P/L
Agency: TBWA\Vietnam
Exec CD: Patrick Tom

Assoc CD: Adi Karnajaya
Writer: Fanindra Jain, Vy Nguyen
Art Director: Patrick Tom
Photographer: Dusit
Producer: Chamlong Intarach
Production Company: Pro I-Studio
Account Services: Quanh Anh Bui

Director of Marketing: Wayne Hoang Cao


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Categories: Food

TBWA Worldwide, Mon, 28 Feb 2011 15:00:00 GMT