Thu, 22 Aug 2013 15:26:46 GMT
AIDS Walk for Life is an annual national awareness and fundraising event that raises money for programs and services that help Canadian living with HIV/AIDS. Where other charities ask the participant to act, and behave in, often, outlandish ways, what AidsWalk asks of you is simple: All you have to do is walk, donate, or both.
With “For Aids” TBWA\TORONTO has created a film that has tapped an insight into modern charity culture. Using, in some cases, outlandish scenarios to paint the case of Aidswalk, “For Aids” is quite simply a fun demonstration of simple things that the charity asks of you.
From hosting extremely particular bake sales, to growing actual tails, excessive push-ups, and employing special effects for the good of charity, the film “For Aids” makes it clear that raising awareness for a good cause can be easy, as well as a great deal of fun.
Title: “For Life”
Client: Scotiabank Aids Walk For Life Canada
Executive Creative Director: Allen Oke
Associate Creative Director/Art Director: Susie Lee
Copywriter: Jonah Flynn
Agency Producer: Nadya MacNeil/Lauren Sloan
Head of Digital Experience: Lindsay Hutchison
Project Manager: Ella Gruber
Developer: Jake Edur
Director: Jonathan Bensimon
Line Producer: Trudy Turner
Production Company: Industry Films
Editor: Aaron Dark
Editing House: School Editing
Audio: Joey Serlin/Vapor Music
Planner: Trevor Thomas
Group Account Director: Erika Maginn
Account Executive: Alexei Northover
Corporate Sponsorship and Donations Manager: J. J. Dayotview more - CreativeTBWA Worldwide, Thu, 22 Aug 2013 15:26:46 GMT