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TBWA\TORONTO AidsWalk Canada’s 'For Aids'



What will you do for aids?

TBWA\TORONTO AidsWalk Canada’s 'For Aids'

AIDS Walk for Life is an annual national awareness and fundraising event that raises money for programs and services that help Canadian living with HIV/AIDS. Where other charities ask the participant to act, and behave in, often, outlandish ways, what AidsWalk asks of you is simple: All you have to do is walk, donate, or both. 

With “For Aids” TBWA\TORONTO has created a film that has tapped an insight into modern charity culture. Using, in some cases, outlandish scenarios to paint the case of Aidswalk, “For Aids” is quite simply a fun demonstration of simple things that the charity asks of you. 


View the spot here.

From hosting extremely particular bake sales, to growing actual tails, excessive push-ups, and employing special effects for the good of charity, the film “For Aids” makes it clear that raising awareness for a good cause can be easy, as well as a great deal of fun. 


Title: “For Life”

Client: Scotiabank Aids Walk For Life Canada


Executive Creative Director: Allen Oke

Associate Creative Director/Art Director: Susie Lee

Copywriter: Jonah Flynn

Agency Producer: Nadya MacNeil/Lauren Sloan

Head of Digital Experience: Lindsay Hutchison

Project Manager: Ella Gruber

Developer: Jake Edur

Director: Jonathan Bensimon

Line Producer: Trudy Turner

Production Company: Industry Films

Editor: Aaron Dark

Editing House: School Editing

Audio: Joey Serlin/Vapor Music

Planner: Trevor Thomas

Group Account Director: Erika Maginn

Account Executive: Alexei Northover

Corporate Sponsorship and Donations Manager: J. J. Dayot

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TBWA Worldwide, Thu, 22 Aug 2013 15:26:46 GMT