TBWA\Taiwan Launches 'New Level' for Standard Chartered

BWA\Taiwan has recently launched ‘New Level’, Standard Chartered Bank’s first Priority Banking (PiB) and Wealth Management campaign in Taiwan.

The campaign, which runs until June 30, will be presented across television, print and OOH.

The 60-second film, shot in Taitung Luye, shows how a trusted advisor can help customers build their wealth. There are also 40-second and 35-second versions of the spot.

The film shows a coach working closely with a young rider to help him tame his new horse, until finally the rider is in complete control and competently rides alongside the trainer. The overall message of the film is that anytime, anywhere, Standard Chartered Bank is always there, helping its customers reach new levels of wealth.

The new campaign shows Standard Chartered Bank’s determination to be continuously innovative and in-tune with its high-end customers, as a trusted partner. Standard Chartered Bank Priority banking offers Priority Benefits, Priority Solutions and Priority Services.