TBWA\Sydney has scored two Silver Awards and two Bronze Awards at Clio Sports, the competition honouring creative excellence in sports marketing and advertising on an international scale.
Clio Sports, along with presenting sponsor Citi, have today released the 2018 Grand Clio Sports winners, first announced live last night in New York City.
TBWA Sydney has scored two Silvers for Gatorade 'Bolt Rate' in the Innovation and Integrated Campaign categories and two Bronze Awards in Branded Entertainment & Content and Public Relations.
The 2018 Grand Clio Sports winners are:
Digital/Mobile: Brazil, Flamengo, "Blind Passion"
Social Media: Jung von Matt AG, Hertha BSC GmbH & Co. KGaA, "Lifetime Tattoo Ticket"
Film: Johannes Leonardo, adidas Originals, "Original is Never Finished"
Events/Experiential: Anomaly, Budweiser, "Budweiser Goal - Synced Arenas"
Integrated Campaign: ICF Olson, Minnesota Wild, "This is Our Ice"
PR: FCB Chicago, Archer + Wolf, LLC, "The Biggest Sports Endorsement Deal of All Time"
Branded Entertainment & Content: CBS Sports, CBS Sports, "Teasing John Malkovich"
Social Good: TBWA\Chiat\Day, Gatorade, "Sisters in Sweat"
Innovation: Bleacher Report, AT&T, "Game of Zones"
Design: Miami Heat, Miami Heat "Miami HEAT Vice Uniform"
Says Nicole Purcell, president, Clio: "Clio extends our congratulations to everyone in the creative community that put their blood, sweat and tears into projects this year. We know it takes a village, and Clio Sports is proud to celebrate the hard work and innovation that went into all 2018 winning work."
The Grand Award for Social Good was presented by Citi to TBWA\Chiat\Day for "Sisters in Sweat". Citi's mission is to enable progress for its clients and for the communities it serves. In wanting to help people feel good and optimistic about what's next for them, Citi has committed to a host of social good initiatives.
As part of the onstage presentation, Tad Ehrbar, senior vice president, entertainment and sports marketing for Citi, awarded $5,000 to the foundation of this year's Social Good Grand Winner, Girls in the Game, a non-profit organisation that empowers all girls to be game changers. Cory Rothschild, marketing director at Gatorade joined TBWA\Chiat\Day agency executives, creative director Kirsten Rutherford and brand director Robyn Morris, onstage to accept both the award and donation.
Says Ehrbar: "We are proud to support Clio Sports and this exceptional evening that celebrates the best in sports advertising and marketing."
Pro Football Hall of Famer Deion Sanders hosted this year's ceremony, which was held at Capitale. In addition to the Grand Clio Sports presentations, former major league baseball player Carlos Beltrán received the Clio Sports Impact Award. The inaugural honour is in recognition of an athlete's philanthropic work, transcending the game to show the social and cultural impact that athletes and athletics have on people across the globe.
Clio Sports was launched in 2014. Clio Sports awards are given to athletes, leagues and associations, media and news outlets, teams, and brands that have produced exemplary creative work that pushes boundaries and demonstrates ahead-of-the-curve thinking. View the full list of winners