TBWA Sydney has been appointed as the new creative agency for Sheridan after a three-way competitive pitch.
has been creating quality home and lifestyle products for 50 years and
is respected as an icon of Australian style. Devoted to quality,
craftsmanship and artistry and inspired by the Australian landscape and
lifestyle. Sheridan has its own stores across Australia and is stocked
in David Jones and Myer nationally as well.
Says Renee Awadalla, general manager markering, Sheridan: "Sheridan has a
very loyal and valuable customer base, but as with many well-loved
brands, the challenge is how to keep winning new hearts and minds. We
believe we've found a great partner with TBWA and are excited to be
working with a world-class agency that has the philosophy of disruption
at it's core."
Says Paul Bradbury (left), CEO, TBWA: "Sheridan has a
proud history of famous Australian advertising campaigns. We are really
looking forward to partnering Renee and her team to communicate the
Sheridan quality story to some new audiences as well as those
Australians who love Sheridan and who would never, ever compromise on