TBWA\Sydney Wins Pepsico Creative Account
TBWA's first campaign will be a summer campaign for Pepsi MaxTBWA Sydney has been appointed by Pepsico as the agency of record for
its beverages portfolio which includes Pepsi and Pepsi Max, effective
TBWA Sydney has been the agency of record for Pepsico's
Gatorade for the last five years. This appointment was made after a
competitive pitch against the long term incumbent Clemenger BBDO Sydney
as well as Clemenger BBDO Melbourne.
Says Nitsa Lotus, managing
director, TBWA Sydney: "This is a very special win for TBWA. We thank
Pepsico for our partnership over the last five years on Gatorade and for
giving us the opportunity to compete for the Pepsi beverages portfolio.
We recognise and respect the long term relationship that Pepsi has had
with Clemenger BBDO, and know that expectations will be very high."
view more - Hires, Wins & BusinessTBWA\Sydney, Tue, 22 May 2018 02:35:03 GMT