TBWA\Sydney has appointed Matt Springate as its
new chief strategy officer. Springate is currently the managing planning
partner at Grey London, and will join TBWA Sydney at the beginning of
Springate will partner Andy DiLallo, Nitsa Lotus and Paul
Bradbury in the day-to-day running of the Sydney office across clients
including Foxtel, David Jones, Virgin Mobile, ANZ, Airbnb, MasterCard,
Tourism New Zealand, Gatorade, and apple.
Springate has a very
strong reputation for developing culture-leading thinking that inspires
effective creative work. He has worked in lead strategic roles in the
most respected creative agencies in the UK and the US.
Prior to Grey London, Springate was group strategy director at Droga5
New York where he led strategy on American Express, Diet Coke, Quilted
Northern and Mondelēz (Honey Maid and belVita). He helped the iconic
American brand Honey Maid connect with a new generation of families and
won a Gold Effie and a Gold Cannes Effectiveness Lion for his thinking.
his move stateside, Matt helped build start-up agency The Brooklyn
Brothers, where he was strategy director. He also worked at Fallon
London on campaigns for Sony, BBC, Skoda and Tate.
Springate has also been a client at Carlsberg-Tetley and Virgin Drinks.
is replacing Hristos Varouhas, who after eight years with TBWA Sydney
has been promoted to global planning director for apple at Media Arts
Lab\TBWA Los Angeles.
Says Paul Bradbury, CEO, TBWA Australasia:
"Hristos and I have been close partners at TBWA for the last eight
years. I am really happy for him as this is an incredible opportunity.
Lucky for us we will still see a lot of H in his new role.
are very excited about the arrival of Matt Springate. Matt is a
world-class strategic thinker and we are very pleased he has decided to
join us. The new partnership between Andy DiLallo and Matt with
Disruption and Disruption Live at their disposal will be a very
exciting time for TBWA."