TBWA\Sydney Appoints Zoe Wilkinson as Brand Director

TBWA Group Sydney has appointed Zoe Wilkinson for the newly created role of brand director. Zoe joins from Mumbrella where she spent two years as a reporter focused on creative and PR agencies.

Zoe’s initial remit in Sydney will be to lead the agency’s PR and Marketing activities across the group’s portfolio of agencies: TBWA Sydney, Eleven, Fleishman Hillard, BOLT and Fabric.

Nitsa Lotus, managing director of TBWA Sydney, said: “We are thrilled to have Zoe join us. She is a highly respected journalist who knows the industry landscape well. Zoe is talented, passionate, and hungry – key ingredients that meant she was the perfect fit for TBWA”.

Zoe said: “I am so excited to have joined TBWA Sydney. I was drawn to the agency’s philosophy of Disruption and its unique approach to creativity and am looking forward to continuing to tell the agency’s story in market.”