Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

TBWA\Stockholm's Campaign With Yoko Ono

Creative 581 Add to collection

Promoting Yoko Ono-exhibition at Sweden’s most contemporary art museum

TBWA\Stockholm's Campaign With Yoko Ono

 

 
 
To promote the upcoming Yoko Ono-exhibition at Sweden’s most contemporary art museum – Moderna Museet in Stockholm – TBWA\Stockholm asked Yoko Ono to create an ad/an artwork called AD PIECE, in her trademark instructional way. The ad ran on page 3 in the Arts section of Sweden’s largest newspaper – DN. 
 
To furthermore boost the interest and PR coverage of the exhibition, TBWA asked Yoko Ono to sign five copies of AD PIECE in the newspaper before it went into distribution. Thus making five subscribers of DN the lucky owners of a signed piece by one of the world’s most famous artists. 
 
This is probably the first time in history that an ad is, by far, the most interesting part of a newspaper…
 
Agency: TBWA Stockholm
Creatives: Alexander Fredlund & Johannes Ivarsson
Creative Director: Kalle Widgren
Account director: Robert Schelin
Account manager: Ylva Windolf
 
Client: Moderna Museet, Stockholm
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
TBWA Worldwide, Fri, 08 Jun 2012 11:18:23 GMT